Google TV Remote: Apple Critiques Its Overdone Design

Google TV Remote: Apple Critiques Its Overdone Design

Recently, Brian X. Chen from The New York Times crafted an insightful article about Apple University, an educational initiative within Apple that offers courses to its employees about the company’s pivotal business decisions and their impacts.

One intriguing aspect highlighted in the article is Apple’s commitment to minimalist design.

Google TV Remote: Apple Critiques Its Overdone Design

During a session called “What Makes Apple, Apple”, Randy Nelson, who previously worked at Pixar, used a Google TV remote with 78 buttons as an example to demonstrate the complexity that arises when engineers and designers do not focus on simplicity. In stark contrast, Apple’s remote is designed with only three buttons.

Randy Nelson explained that Apple’s design process begins with a clear idea, which is refined through discussion until only the essential elements remain.

This approach led to the creation of a remote with just three buttons: one to play and pause, one to select, and another to access the main menu. He contrasted this with the Google TV remote, which he said was a product of many contributors each adding their own desired features, resulting in a cluttered interface.

To illustrate the difference visually, here is the Sony Google TV remote from 2010:

And here is Apple’s own Apple TV remote:

Google TV Remote: Apple Critiques Its Overdone Design

The stark contrast between the two remotes not only showcases Apple’s design philosophy but also underscores the effectiveness of simplicity in product design.

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Kevin is a dedicated writer for TUAW, where he brings the latest Apple news to life. With a keen eye for detail, Kevin covers everything from the newest iPhone releases to the latest updates on macOS. His insightful articles help readers stay informed about their favorite Apple products, including the iPad, Apple Watch, and MacBook. Kevin’s commitment to delivering accurate and engaging content makes him a trusted voice in the Apple community.