Apple Surpasses Google as Most Valuable Brand

Apple Surpasses Google as Most Valuable Brand

According to the latest findings from the 15th annual Interbrand Best Global Brands report, Apple has once again emerged as the world’s most valuable brand. The 2014 rankings show Apple maintaining its lead with a brand value of US$118.9 billion, marking a 21 percent increase from the previous year.

Apple narrowly surpassed Google, which also showed impressive growth, increasing its brand value by 15 percent to $107.4 billion.

Apple Surpasses Google as Most Valuable Brand

Both Apple and Google have been strong contenders in the brand value rankings, frequently vying for the top position. Although Apple currently leads according to Interbrand, another ranking by BrandZ places Google at the forefront, ahead of Apple.

The dominance of tech companies is evident in the rankings, with the technology sector accounting for a combined value of $493.2 billion in this year’s report.

Notable mentions in the top ten include Microsoft at number five and Samsung at number seven, highlighting the sector’s significant impact on global brand value.

[Source: The New York Times]

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Richard

Ryan is a dedicated writer for TUAW, bringing insightful and engaging content to Apple enthusiasts around the world. With a deep understanding of Apple products like the iPhone, iPad, and MacBook, Ryan offers readers a unique perspective on the latest news, updates, and trends. His articles are known for their clarity and depth, making complex topics accessible to all. When he’s not writing, Ryan enjoys exploring new tech and staying ahead of the curve in the ever-evolving world of Apple.