Tim Cook Discusses Apple Vision Pro Launch in Australia

A women wearing the Apple Vision Pro displayed on the Apple's official website for Australian users

In an exclusive interview with 9News, Apple CEO Tim Cook shared insights about the Apple Vision Pro ahead of its launch in Australia. Describing the Vision Pro as Apple’s most advanced personal computing device, Cook emphasized its role in ushering in the era of spatial computing. This new technology integrates digital content with physical spaces, enabling unique experiences.

The Apple Vision Pro, now available for pre-order and set to hit the market on July 12, 2024, is designed to blend the digital and physical worlds seamlessly. Cook highlighted the device’s extensive ecosystem, which already includes over 2,000 apps. He praised the contributions of Australian developers in creating a diverse range of applications that leverage the Vision Pro’s capabilities.

A women wearing the Apple Vision Pro displayed on the Apple's official website for Australian users

Cook discussed the Vision Pro’s high price point, noting that while it may seem steep, the device’s wide array of features and potential applications justify the investment. The Vision Pro is equipped with advanced sensors and cameras, high-resolution displays, and spatial audio technology to create a fully immersive experience.

He also touched on the Vision Pro’s potential to revolutionize various fields such as entertainment, gaming, productivity, and communication. Cook emphasized the device’s ability to offer an intuitive and natural interaction with digital content, making it a versatile tool for both personal and professional use.

Furthermore, Cook reassured users about Apple’s commitment to privacy and security, ensuring that all user data collected by the Vision Pro would be well-protected. He expressed confidence in the device meeting Apple’s high standards for innovation and reliability.

The launch of the Vision Pro in Australia marks a significant milestone for Apple as it continues to push the boundaries of personal computing technology. The device’s release is highly anticipated, with many eager to see how it will shape the future of computing.


Mary is a dedicated writer for TUAW, your go-to source for all things Apple. With a deep love for technology, Mary brings insightful and engaging content to the blog. She has a knack for breaking down the latest updates on the iPhone, iPad, and MacBook, making them accessible to all readers. Mary’s expertise and enthusiasm for Apple products shine through in every article, helping readers stay informed and excited about the tech world.