Apple Vision Pro Adds The Weeknd and Concert for One

The Weeknd's "Open Hearts" on Apple TV+ promotional image.

Apple Vision Pro introduces The Weeknd: Open Hearts, offering fans a surreal music experience. The exclusive content follows The Weeknd through a cityscape inspired by downtown Los Angeles. Directed by Anton Tammi, the visuals and Spatial Audio create an immersive experience that places viewers in the action. Starting November 15, fans can explore Open Hearts via the Apple TV app on Vision Pro, with free demos available at Apple Stores.


Concert for One: A Unique Music Series

Apple Vision Pro expands its offerings with Concert for One, launching on November 22. The series begins with BRIT Award-winning artist RAYE performing at London’s Air Studios. Backed by a 20-piece band, RAYE blends R&B, jazz, and pop for an intimate set. Apple Music will also release the performance as a Spatial Audio EP, offering fans a rich listening experience.

The Weeknd's "Open Hearts" on Apple TV+ promotional image.

Revolutionizing Music and Storytelling

Tor Myhren, Apple’s VP of Marketing Communications, highlighted the groundbreaking capabilities of Vision Pro. “With Vision Pro, fans experience storytelling in ways that were not possible before,” he said. The combination of immersive visuals and Spatial Audio brings these performances to life like never before.

Expanding Global Access

Apple Vision Pro content is now available in major markets, including the U.S., Canada, and Europe. Starting November 15, it will expand to South Korea and the UAE. Content is primarily in U.S. English, with subtitles in multiple languages. In China, users can access select titles through Tencent Video and Migu Video apps.


A New Era for Vision Pro

The launch of The Weeknd: Open Hearts and Concert for One reinforces Apple Vision Pro’s position as a leader in immersive entertainment. These innovative experiences showcase the potential of Vision Pro to redefine music and storytelling, offering fans deeply engaging and interactive content.

SOURCES:Apple
Share This Article