A Chinese app developer, Beijing Bodyreader Technology Ltd, has filed a lawsuit against Apple, claiming unfair practices within the App Store. The case brings back memories of the Epic Games lawsuit in the U.S. Bodyreader Technology is seeking over $400,000 in damages and a public apology from Apple. The dispute stems from Apple’s removal of the developer’s app, Bodyreader, a posture-correction tool for children.
The App Removal Dispute
Apple removed Bodyreader from the App Store in 2020, citing “dishonest and fraudulent behaviors” as the reason. However, Bodyreader Technology claims that Apple failed to provide any specific details to support these accusations. When the developer launched a similar app, Qilin Century, it was approved by Apple. This inconsistency in approvals has led the developer to argue that Apple’s app review policies are unclear and arbitrary.
A Battle Over App Store Fees
Another major issue in this case is Apple’s 30% commission on in-app purchases. Bodyreader Technology argues that this fee is excessive and has a monopolistic effect on the app ecosystem. The developer has urged Chinese courts to consider allowing third-party app stores, which would increase competition for Apple in China. This call for change aligns with similar efforts globally, including Europe’s push for fairer digital platform practices.
Comparisons with Epic Games’ Lawsuit
The Bodyreader lawsuit has drawn many comparisons to the Epic Games case in the U.S., where Epic challenged Apple’s in-app purchase fees and restrictions on third-party payment options. Although Epic’s case did not lead to a full victory, it sparked widespread discussions about digital marketplace fairness. Bodyreader’s case could bring similar changes, especially in China, where Apple faces unique regulatory pressures.
Potential Implications for Apple in China
If the Chinese court rules in favor of Bodyreader Technology, it could have significant implications for Apple’s operations in China. A ruling that supports third-party app stores or reduces Apple’s commission could reshape app distribution in one of Apple’s most important markets. As the case progresses, industry analysts are closely watching for developments that might impact Apple’s approach to the App Store in China.
