Apple is expected to make a major shift in how it releases future iPhones. According to recent reports, the company might separate its iPhone 18 launch into two different seasons: fall and spring. This marks a departure from its traditional September event.
Pro Models Could Launch First
Sources suggest that Apple will debut the high-end models, like the iPhone 18 Pro and iPhone 18 Pro Max, in the fall of 2026. These premium versions may even include a much-rumored foldable iPhone. Then, in spring 2027, Apple could follow up with the base iPhone 18, a slimmer model, and a new iPhone 18e.
Strategy Behind the Shift
This new timeline may help Apple better manage its production and sales. Typically, Apple sees a spike in iPhone sales right after the fall launch, followed by a dip. Spacing out the releases could smooth out revenue over the year. It might also encourage more users to upgrade early, especially for the Pro models.
The Rise of the iPhone “e” Line
Apple introduced the iPhone 16e in spring 2025 as a budget-friendly option. CEO Tim Cook described it as the “newest member of the family,” signaling Apple’s interest in making this line a yearly release. With an iPhone 18e possibly coming in 2027, Apple could be replacing the iPhone SE with a new spring tradition.
Addressing Manufacturing Challenges
Apple’s supply chain has faced growing pressure, especially around workforce shortages at key suppliers like Foxconn. Spreading the release cycle may reduce the strain on these suppliers by easing the need for massive seasonal hiring.
Looking Ahead
Although the rumor hasn’t been confirmed by Apple, the move aligns with the company’s broader strategy to adapt to global challenges like tariffs, labor shortages, and shifting market demands. A staggered release could make operations more flexible—and keep fans excited all year long.
