For this year’s Mother’s Day, Apple released a touching new ad titled A Gift for Mom. The short film follows a father, Sam, who secretly records his newborn son’s first year using Spatial Video on an iPhone. On Mother’s Day, he presents the footage to his partner, Khulan, through the Apple Vision Pro headset.
As Khulan wears the device, she watches her baby’s early moments come to life around her. The video evokes emotion as she smiles, laughs, and tears up—fully immersed in the 3D memories.
Bringing Moments to Life with Apple Tech
Apple filmed the scenes using the iPhone 15 Pro’s Spatial Video feature. This technology uses multiple rear cameras to capture videos with depth. When viewed through the Vision Pro, the footage creates a lifelike and immersive experience.
Rather than simply playing on a flat screen, each clip appears in space, surrounding the viewer. The ad ends with a simple message: “To mothers everywhere, Happy Mother’s Day.”
Turning Home Videos into Experiences
Since late 2023, Apple has offered Spatial Video on the iPhone 15 Pro and Pro Max. By pairing this with the Vision Pro, users can relive memories as if they’re happening again. This goes beyond traditional photos or videos. It turns everyday moments into experiences.
Importantly, Apple doesn’t just showcase new technology—it shows how it can make people feel. That emotional connection is at the heart of this campaign.
A Glimpse of Tomorrow’s Memories
Apple’s Gift for Mom ad is more than a product showcase. It’s a story about love, memory, and the power of shared experiences. By blending advanced technology with real human moments, Apple offers a vision of the future—where we don’t just watch memories, we step inside them.
