Apple is subtly preparing to inject more artificial intelligence into its products, especially its Calendar app, according to several recent acquisitions disclosed under the EU’s Digital Markets Act. These moves indicate the tech giant is working on smarter tools for scheduling, productivity, and even factory management.
Mayday Leads the Way
One standout acquisition is Mayday, a Canadian startup focused on AI-powered calendar tools. The app could schedule tasks automatically based on a user’s habits and preferred times, using what it called the “Ideal Time Scheduling Engine.” Apple bought Mayday in March 2024 and shut it down soon after. Experts believe this technology will soon appear in the native Calendar and Reminders apps on iOS, macOS, and iPadOS.
Beyond the Calendar
Apple also bought Drishti, an AI firm focused on manufacturing. Its tools let Apple track device assembly using video and data, enabling real-time error detection. A third firm, Betteromics, specialized in visualizing large health data sets—another hint at Apple’s broader AI ambitions in wellness and diagnostics.
Hints at a Smarter Siri
The final acquisition, Pointable, points toward Apple’s work on chatbots. Though little is known about the company, sources say it helped create production-grade Retrieval-Augmented Generation (RAG) systems. This aligns with earlier rumors that Apple is building an advanced Siri chatbot, expected to debut in iOS 19 by 2026.
Apple Intelligence Is Coming
While Apple hasn’t officially confirmed any of these developments, the evidence is mounting. By quietly buying startups with targeted expertise, Apple seems to be laying the foundation for a more intelligent, proactive ecosystem. From scheduling your day to managing production lines, Apple Intelligence is no longer just a concept—it’s becoming a product strategy.
