As graduation season rolls in, Apple is tapping into student life with a clever new campaign titled “Mac to School.” Through three short ads, the company mixes spooky storytelling with everyday college challenges, all while highlighting how Mac features solve real problems.
Quick Sharing with AirDrop
In the first ad, “Dropped In,” two students rush to submit a group video before the deadline. Thanks to AirDrop, they transfer the file instantly and make it just in time. Clearly, Apple wants students to know that with a Mac, sharing large files is fast and reliable—even under pressure.
iPhone Mirroring Keeps Focus Intact
The second ad, “Mirrored,” focuses on a student studying intensely when an Uber Eats notification appears on her Mac. Instead of checking her phone, she responds directly using iPhone Mirroring. This feature shows how Apple’s ecosystem reduces distractions and keeps students in the flow.
Apple Intelligence Powers Smarter Study
In the third spot, “Pointed,” a student tries to make sense of chaotic notes. Luckily, the Mac’s new Apple Intelligence tool summarizes key points quickly. As a result, the student focuses better and studies smarter. Clearly, Apple is leaning into AI to boost academic performance.
Familiar Theme, Upgraded Message
While the campaign carries last year’s eerie aesthetic, the message has evolved. Now, Apple focuses on features that improve productivity, such as long battery life, Apple Silicon performance, and Find My integration. These tools aren’t just cool—they’re practical for students on the go.
Through these “Mac to School” ads, Apple makes a strong case for the Mac as a study partner. With smart features and seamless connectivity, students can handle schoolwork more efficiently—and even enjoy the process.
