Bronstein, Gewirtz & Grossman LLC, a U.S.-based law firm, has announced it is investigating Apple over delays in its Siri improvements and Apple Intelligence rollout. The firm believes the delay could violate federal securities laws and potentially mislead investors.
The Cause of Concern
In June 2024, Apple introduced new features for Siri, which included the ability to access personal data for more relevant responses and tighter app control. However, in March 2025, the company revealed that these updates would be postponed until 2026. This announcement triggered a decline in Apple’s stock value from $239.07 to $209.68.
According to Bronstein, Gewirtz & Grossman, Apple may have misled investors by promoting these features with the iPhone 16e despite knowing of the delays. They argue this could affect iPhone upgrade cycles in 2025 and 2026 and reduce investor confidence.
Financial Fallout
Following Apple’s announcement, investment firm Morgan Stanley lowered its price target for Apple stock. The delay combined with market fears about slower iPhone sales contributed to a significant drop in Apple’s stock price. Analysts have pointed out that even a minor dip in expected features can influence buying decisions for premium devices like the iPhone.
Legal Implications
This isn’t the first time Apple has been in the crosshairs of this law firm. Back in 2019, the same firm investigated Apple over revisions to earnings estimates, though that case never reached trial. Now, the firm is calling for investors who may have been affected by the delay to come forward.
Meanwhile, Apple already faces a separate lawsuit filed in March 2025 for including not-yet-available features in Apple Intelligence ads. Though Apple disclosed that features would arrive later, critics argue the marketing was misleading.
What’s Next?
As Bronstein, Gewirtz & Grossman gathers information, Apple could be facing yet another high-profile legal battle. While no formal suit has been filed yet, the investigation could mark the beginning of a class-action effort if sufficient investor interest is found.
