Bloomberg’s Mark Gurman told Discord listeners that Apple will bring artificial intelligence to Apple Music. He expects AI to help generate playlists tailored to individual users, though he noted no firm release date is set.
Timeline remains unclear
While rumors swirled ahead of WWDC, Gurman said Apple has not locked in a schedule for the Music redesign. Consequently, the feature might arrive well after June’s developer conference rather than debut alongside iOS updates.
How AI could reshape curation
Apple Music already uses machine learning for song suggestions, yet human teams still assemble most playlists. Moving to AI-generated lists could let Apple auto-create mixes around moods, genres, or even specific events—freeing curators for higher-level roles. Moreover, the shift would mirror Spotify’s smart-playlist tools.
Potential benefits for listeners
With AI, users could unlock fresh mixes without scrolling through menus. For instance, the service might propose a “Morning Focus” mix based on your daily routine. Additionally, the system could surface deep cuts from favorite artists you haven’t heard in years. As a result, listeners may discover new music more effortlessly.
Developer and artist impact
For music professionals, automated playlists could speed promotion of new tracks. However, curators worry AI may undervalue human expertise and dilute niche genres. Therefore, Apple will need to balance automation with opportunities for artists to pitch directly into its catalog.
Why it matters
As the streaming market grows crowded, AI-driven personalization could give Apple Music a competitive edge. If executed well, the renovation may boost engagement and retention by delivering exactly the right songs at the right time. Ultimately, this change could mark Apple’s strongest push yet into generative AI across its services.
