Movavi has unveiled insights from a comprehensive two-year study analyzing video editing behaviors across 190 countries. The study, which examined the habits of 70 million video creators and a library of over 6,000 effects, highlights how color grading has evolved from a final touch to a fundamental creative choice. While only 8% of edited videos incorporate color filters, these users show extraordinary commitment to perfection, meticulously testing numerous variations to achieve their desired aesthetic.
Key Discoveries from 70 Million Editors Worldwide:
1. The Filter Phenomenon
- Color filters appear in 8% of all projects
- Editors apply an average of 16 filters per video project but test over 200 variations during the selection process.
2. Most Popular Advanced Features
- Animation tools lead as the most-used advanced feature, utilized by 26% of users who go beyond basic cutting and trimming.
- Slow motion effects claim second place at 18% adoption, proving especially valuable for action sequences and dramatic storytelling
- Picture-in-Picture functionality demonstrates robust popularity (9% of users), with editors implementing it approximately 12 times per video – clear evidence of its importance for tutorial creators and multi-source productions
3. Emerging AI Adoption
- Noise removal tools feature in 8% of projects, frequently applied multiple times within a single video
- AI-powered solutions like background removal (6%) and stabilization (2%) are gaining momentum as technology simplifies these advanced techniques
- Automatic subtitles are gaining traction globally, particularly in English-speaking markets—with 15% adoption in U.S. projects using AI tools, nearly double the 8% international average.
Why Do Editors Explore So Many Options?
Dmitriy Gripak, Product Manager at Movavi, explains:
“Today’s creators demand more than just functionality – they seek complete creative control. Our data shows that editors treat filter selection as an essential artistic process. Instant preview and skimming features empower users to swiftly evaluate hundreds of options until they discover their perfect visual style.”
The global study revealed striking uniformity in editing trends worldwide, with tools achieving simultaneous popularity across all regions – a testament to an increasingly unified creative community.
Industry Perspectives on the Findings
Geoffrey Scott (USA)
Digital marketing expert with featured contributions to GoDaddy’s Garage Blog and expert insights cited by Adobe, Glassdoor, and leading career platforms
“These findings confirm a revolutionary change – advanced techniques like color theory and complex effects have become accessible to all creators.”
Elinor Zucchet (France)
Video producer for UNESCO and global brands including Expedia, Christian Lacroix, and Yahoo, specializing in high-impact visual storytelling
“The creative revolution is being fueled by an intriguing contradiction: while tools grow more powerful, their interfaces become increasingly intuitive.”
Felipe Drumond (Brazil)
Professional video editor, post-production educator, and digital content creator. Teaches on ‘Edição sem Complicação’, develops professional training programs for Danki Code, and serves as lead editor for Nerd Show’s digital content
“Brazil’s creator economy shows viral content thrives on bold edits while educational videos favor clear Picture-in-Picture and animations—both requiring extensive effect experimentation.”
About Movavi Video Editor
Movavi Video Editor was launched in 2004 by Movavi, international IT company developing multimedia tools. Today Movavi Video Editor:
- Boasts 70+ million users across 190 countries;
- Offers 6,000+ effects, filters, and templates;
- Available for Windows (7/8/10/11) and macOS (10.13+);
- Sustains strategic partnerships spanning 15+ years with industry leaders Intel, NVIDIA, and 2Checkout.
Since 2022, Movavi has consistently enhanced its platform with AI-driven tools, streamlining the video editing process for creators at all skill levels. It has already integrated:
- Automatic subtitle generation;
- Smart background removal;
- AI-assisted color correction.
Movavi also provides specialized education solutions – Movavi Video Suite and Movavi Academic – empowering thousands of institutions worldwide to develop digital learning materials, manage remote education, and create institutional content.
