Apple has opened registration for its in-person Apple Camp 2025, inviting children and their guardians to attend free 90-minute sessions at local Apple Store locations. This year’s theme, “Direct Your Own Friendship Film,” lets participants learn to shoot, edit, and produce short movies entirely on iPad using iMovie tools. Kids collaborate in small groups to bring their stories to life, celebrating teamwork and creativity through hands-on filmmaking .
Expanded Schedule and Age Range
Running from June 21 to July 31, Apple Camp now spans five weeks—longer than past editions—and accommodates younger filmmakers. For 2025, the program targets children aged 6 to 10, down from the usual 8 to 12 bracket. Sessions will occur throughout the summer, offering flexibility for families to choose convenient times at nearby Apple Store campuses .
Skills and Takeaways
Beyond movie-making basics, campers gain valuable digital skills. They explore storyboarding, camera techniques, sound editing, and visual effects within iMovie. Furthermore, Apple emphasizes collaboration: “Kids will collaborate as they direct, film, edit and more to make a friendship film that celebrates how we’re better when we come together,” the company notes. Every participant finishes with a completed film they can share with friends and family .
Sustainable Swag
In addition to learning outcomes, Apple Campers receive an exclusive t-shirt made from 100% recycled materials. This redesigned shirt reflects Apple’s commitment to environmental responsibility while serving as a memento of the camp experience .
How to Join
Registration is now open through Apple’s Today at Apple web portal. Although the booking page is not yet active, families can sign up for notifications to secure spots once sign-ups go live. Spaces are limited, and sessions fill quickly—interested guardians should watch Apple’s site or the Apple Store app for the official launch link .
Apple Camp continues its 25-year tradition of inspiring young creators. By blending technology, storytelling, and sustainability, this year’s program offers a unique summer adventure for budding filmmakers.
