It’s a big celebration for iOS users and crypto developers as Apple lifted the iOS restrictions that previously banned the use of cryptocurrencies for in-app purchases. This happened in May after the long-running David vs Goliath battle between Apple and Epic Games (creator of Fortnite) was ruled against Apple. This move expressed a notable shift in the approach by Apple when it comes to digital assets. As a result, the crypto ecosystem is expected to experience a substantial impact since Apple is a big player in the tech industry.
In addition to the ban being lifted, crypto apps will no longer have to pay the 30% Apple tax on in-app purchases. This means that crypto developers can emphasize their marketing strategies that involve crypto-related apps. For crypto education and rewards app, Easy A, this is a big thing. Philip Kwok, the cofounder of the app, expressed his delight on the X platform saying that their app had been flagged a number of times for compliance because of mentioning crypto.
As this is happening, the crypto market is soaring to levels not experienced before. Investors are closely watching major tokens like Bitcoin even as its value continues breaking records. However, there is growing attention on rising altcoins like Solana, which continue to make impressive gains. Just in May 2025, Solana rose by 9.3%. Because of that, many investors are tracking the Solana price as a key indicator of the market’s evolving momentum.
What is the global crypto market looking like?
The global crypto market increased by 13% in 2024. According to a popular trading platform, this growth is primarily driven by institutional adoption and policy momentum. The report claimed that by the end of 2024, the number of global crypto users had surpassed 659 million users. A similar report conducted by another crypto exchange showed that in May 2025 alone, the global crypto market had risen by 10.3%.
According to the May report, institutional participation, expanding corporate treasury holding and the growth of stablecoin and DeFi were a big part of why this growth is happening at such a rate. Now that Apple has opened its doors to accepting crypto, it is a sure thing that the market will tilt to a positive.
Corporate treasuries deepen crypto exposure
Just like Apple is finally opening up its doors to crypto, different companies have been adding crypto to their treasuries. According to Bitcoin Treasuries, there are 228 public companies, private businesses and other entities that have Bitcoin on their balance sheet. This means that they are reaping bountifully from the growing Bitcoin market. You can just imagine that the price of BTC has already crossed the $110k mark.
The Economic Times reported that between April and June 2025, over 100,000 BTC had been added to different company balance sheets. Also, more than 25 new establishments had disclosed their crypto holdings. All this is just to mean that the confidence in digital assets is steadily rising. More firms and individuals are recognizing digital assets as a vital organ of the global financial ecosystem.
What does the Apple ban lift mean?
But why does it seem like Apple’s adoption of crypto will significantly affect the crypto market? To start with, there are over 1.38 billion active iPhone users all around the world. Interestingly, the iPhone has a 27.73% market share when it comes to the global smartphone industry. What this lift has done is that Apple has cleared the way for Web3 products to reach a massive target audience.
Since the ban was lifted, the block, which was there to propagate the growth of crypto-related products, is no longer in effect. iOS users and crypto developers will now be working to reap as much benefit as possible from the company. You are talking about:
- Direct crypto and NFT transactions without Apple tax.
- Apps integrating crypto wallets and externally linking to crypto exchanges and marketplaces.
- NFT marketplaces offering full functionality and support on iPhones and iPads.
All these just make the App Store a more friendly playground for crypto developers. Now, when all this is in full swing, what will hinder the crypto market growing through Apple and Apple products?
How has crypto changed the narrative in the tech sector?
The age of crypto has been revolutionizing the tech industry with many sectors adopting these assets into their systems. The financial sector has especially been the biggest benefactor of crypto with these digital assets changing how people view the flow of money. For example, the elimination of intermediaries like bans has revolutionized traditional finance. In the different industries, crypto is a disruptor impacting different areas.
Some of the things that have come as a result of crypto technology in the tech sector include:
- Enhanced cross-border transactions.
- Increased transparency and security when making transactions.
- The rise of decentralized finance (DeFi).
- Tokenization of assets.
- Continuous growth of the metaverse
- NFTs and all they bring to the table.
Sooner or later, more companies like Apple will ultimately see the light concerning crypto and open their doors to these virtual assets. In the long run, Apple will progress in a much greater way as it has invited technology that will reach over one billion people. In short, Apple might have made one of the best decisions in their entire existence. People are still waiting to see what the lifting of the ban will mean to the world of tech, even as crypto continues to gain traction in more sectors.
