The United Kingdom plans to classify Apple and Google as having a “strategic market advantage,” introducing new rules and possible fines. These measures fall under the UK’s Digital Markets, Competition, and Consumers Act, which mirrors the EU’s Digital Markets Act. Unlike the EU, however, the UK will not target Amazon or Microsoft.
The Competition and Markets Authority began investigating the dominance of Apple and Google in early 2025. Under the new act, these companies could face stricter obligations and heavy penalties.
Apple Responds, Google Silent
Apple expressed strong concerns, warning that the move could undermine user privacy and hinder innovation. “This will weaken the privacy protections our users expect and force us to give away technology for free,” an Apple spokesperson said. The company promised to continue discussions with UK regulators. Google has yet to comment on the planned regulations.
Trump’s Role in Trade Talks
Former U.S. President Donald Trump is expected to address this issue during his upcoming visit to the UK in late July. Trump has previously criticized similar EU actions, claiming they unfairly target American companies. “Look at what they do to our companies,” he said recently, referencing large fines imposed on Apple and Google in Europe.
Trump may use these new UK rules as leverage in negotiations on trade and tariffs. While U.S. officials have confirmed awareness of the proposed law, they insist it will not violate current trade agreements between the two nations.
Privacy Concerns Remain
The UK’s stance comes after earlier demands for Apple to create a government “back door” in its devices, which led Apple to remove its Advanced Data Protection feature in the region. Privacy advocates and tech firms warn that such measures could set a troubling precedent for global security standards.
As the UK moves forward, the global tech industry will closely watch how these regulations and political negotiations shape future digital markets.
