Apple may shake up its release strategy with six new iPhones in 2027. According to reports from reliable sources, the company plans to expand its lineup with a mix of premium and entry-level models, including its long-rumored foldable device.
This potential shift follows a growing trend in Apple’s product launches. Analysts suggest the company wants to move away from a single annual release cycle, opting instead for multiple launch windows throughout the year.
Split Release Strategy
Insiders claim Apple could adopt a biannual launch schedule. Pro models would still arrive in the fall, while non-Pro versions might hit shelves in the spring. This strategy could help balance supply chains and keep customer interest high year-round.
The rumored lineup includes the iPhone 18 Pro, iPhone 18 Pro Max, and the standard iPhone 18, along with an affordable “e” model. Adding to the excitement, Apple’s foldable iPhone is expected to debut in late 2026 and remain part of the 2027 lineup.
What It Means for Buyers
While this move could give consumers more options, it might also create confusion. Six models in one year could make it harder for buyers to decide when to upgrade. To avoid frustration, Apple will need to clearly define the role of each model—from the budget-friendly iPhone 18e to the high-end foldable device.
This approach mirrors strategies used by rivals like Samsung, which has successfully launched multiple flagship devices in different seasons. If Apple executes well, this change could strengthen its position in the competitive smartphone market.
