Japanese band Kroi has turned heads by filming their new music video using 40 iPhone 16 Pros. The video features their latest single, Method, and showcases a daring leap into mobile filmmaking. With a total cost of nearly $40,000 in equipment, the video quickly gained over 5 million views online.
Rather than using traditional cameras, the team mounted iPhones to instruments, ceilings, and various tripods. The result is a dynamic and immersive video that captures the band’s energy from every angle.
Apple Applauds the Bold Move
Apple’s marketing chief, Greg Joswiak, highlighted the project on X (formerly Twitter). He shared a behind-the-scenes clip and praised the band’s creativity. “Look at what the very talented @KroiOfficial could do with 40 iPhone 16 Pros,” he wrote, tagging the post with #ShotOniPhone.
The behind-the-scenes video shows the setup in detail. The crew used iPhones on guitars, overhead rigs, and even keyboards to deliver unique, up-close perspectives.
More Artists Turn to iPhones
Kroi’s project follows a growing trend. Filmmakers are now using iPhones to push creative boundaries. Just recently, the film 28 Years Later featured a sequence shot with 20 iPhones. This shift highlights how powerful mobile devices have become for professional content creation.
Kroi’s Vision Stands Out
Kroi continues to grow in popularity, with over 265,000 monthly listeners on Spotify. Their bold use of technology reflects their forward-thinking approach to music and visuals.
This project proves that smartphones are more than just tools for casual use. In the hands of creative minds like Kroi, they become instruments of storytelling.
