Apple is honoring the 109th anniversary of the U.S. National Park Service with a campaign that blends fundraising and digital experiences. From August 22 to August 29, every Apple Pay purchase made at Apple Stores, on the Apple Store app, or through Apple’s website will trigger a $10 donation to the National Park Foundation.
This marks the ninth year of the partnership, which has raised millions to support conservation, education, and community programs. Apple says the initiative reflects its mission to connect people with nature while using technology to inspire outdoor exploration.
Fitness and Watch Features
Apple Watch users can take part in a special challenge on August 24. By completing a 20-minute workout with any app that syncs with Health, participants will unlock a limited-edition badge. These digital collectibles have become a popular way to encourage activity and celebrate milestones.
Apple Fitness+ is also joining the campaign. Starting August 22, new Time to Run workouts inspired by iconic parks like Yellowstone, Joshua Tree, and Yosemite will be available. Each session blends coaching with playlists and photography from the featured park.
Maps, Podcasts, and App Store Tie-Ins
Apple Maps is expanding its National Parks guide, offering detailed hiking routes across thousands of trails. Users can filter hikes by elevation, distance, or route and receive turn-by-turn navigation.
On Apple Podcasts, the company is curating episodes from The Wild with Chris Morgan, highlighting stories about park landscapes and wildlife. Meanwhile, the App Store is spotlighting the official National Park Service app as “App of the Day,” along with other outdoor-focused apps to help users plan hikes and explore nature.
More Than a Promotion
Together, these efforts demonstrate Apple’s strategy of combining technology with meaningful social impact. The campaign not only raises funds for the National Park Foundation but also encourages millions to connect with the outdoors through their devices.
By blending fitness, storytelling, and navigation, Apple is turning its annual campaign into a tradition that highlights the enduring value of public lands.
