Apple is stepping up its presence in China by opening an official storefront on Douyin, the Chinese counterpart to TikTok. The move allows customers to purchase iPhones and other Apple products directly through the app, using Douyin Pay for smooth transactions.
This expansion comes as Douyin continues to dominate the Chinese social media landscape with more than 760 million monthly active users.
A Familiar Shopping Experience with New Perks
The new Douyin store mirrors Apple’s offerings on Tmall, China’s largest online retail platform, with prices remaining consistent across both platforms. To attract more buyers, Apple is offering 12-month interest-free installment plans when using Douyin Pay.
Shoppers will also gain access to Apple specialists for support, along with how-to videos designed to make transitioning to Apple devices easier.
A Douyin-Inspired Apple Logo
In a creative twist, Apple designed a special logo for its Douyin presence. The glass-like logo features cyan and magenta highlights inspired by the Douyin and TikTok color scheme. The branding move is expected to make Apple’s storefront stand out on the app’s retail marketplace.
Expanding Payment Options
Earlier this month, Apple began testing Douyin Pay as a payment method in the China App Store. If the trials succeed, Douyin Pay users will soon be able to use their accounts for app purchases, further aligning Apple with local payment preferences.
Why This Move Matters
China remains one of Apple’s most important markets, and integrating with Douyin strengthens its presence in the country’s e-commerce ecosystem. By tapping into the social shopping trend, Apple is positioning itself to reach younger consumers who increasingly prefer in-app purchases over traditional online platforms.
As Apple continues to adapt to local markets, this Douyin storefront could serve as a blueprint for future collaborations in Asia’s rapidly evolving digital retail sector.
