Apple’s iPhone 17 Pro Max has quickly emerged as the standout of this year’s lineup, with demand outpacing the previous iPhone 16 series. According to analyst Ming-Chi Kuo, Apple boosted production of the iPhone 17 family by 25% compared to last year. Specifically, the Pro Max model saw a 60% increase, highlighting its role as the most sought-after device during launch .
Preorders for the new orange iPhone 17 Pro Max sold out almost instantly, pushing shipping dates back within minutes. In China, resellers reported that the iPhone 17 matched an entire day’s iPhone 16 sales in just one minute .
Production and Sales Estimates
Kuo’s analysis suggests that shipping delays are consistent with past Pro Max releases, further proving demand is exceptionally high. However, he admits Apple’s secrecy around production numbers makes exact demand difficult to measure. The company never shares how many units go to online or physical stores, leaving analysts to interpret indirect indicators such as delivery times .
Mixed Signals for the iPhone Air
The new iPhone Air, replacing the iPhone 16 Plus, presents a more complex picture. On launch day, all colors and storage options remained available for delivery within days—unlike the Pro Max, which sold out instantly. Only select models, like the Light Gold 256GB, are now seeing minor delays of up to 10 days, while Cloud White options face longer waits of two to three weeks .
Kuo claims Apple produced three times more iPhone Air units than the iPhone 16 Plus. This higher output may explain why stock lasted longer, making it harder to gauge genuine demand.
Looking Ahead
While strong sales of the Pro Max are expected to boost Apple’s upcoming earnings, Kuo warns the effect could be short-lived. Investors may see this surge as temporary unless Apple maintains momentum across its full lineup. For now, the iPhone 17 Pro Max confirms its status as Apple’s flagship winner, while the iPhone Air’s long-term success remains uncertain .
