Apple’s latest lineup — including the iPhone 17, Apple Watch Series 11, and AirPods Pro 3 — has officially started reaching customers. Early buyers in Australia and New Zealand were the first to receive their devices, with Apple Stores in those regions also stocking limited units.
Record Preorders Drive Demand
Following record-breaking preorders, the iPhone 17 range quickly sold out in several markets. The iPhone 17 Pro Max, in particular, went on backorder almost immediately. However, Apple always reserves stock for physical stores, so customers still have a chance to secure devices in person. While every store will carry the full range of colors, not all storage options will be available at launch.
As the rollout continues across different time zones, more configurations will be available for same-day pickup through online orders. This approach mirrors Apple’s past launches, designed to manage global demand while keeping excitement high.
Reviews and Market Expectations
Early reviews for the iPhone 17 Pro Max highlight its performance and design, while the slimmer iPhone Air has received more mixed reactions. Despite strong demand, Apple is already looking ahead. Industry watchers expect the iPhone 18, rumored to debut in 2026 with a foldable model, to drive an even bigger upgrade cycle.
What This Means for Customers
For now, Apple fans eager to upgrade can head to their local Apple Store or place online orders for in-store pickup. Availability may vary by model, storage, and color, so acting quickly remains the best option. The rollout shows Apple’s careful balance between meeting overwhelming demand and maintaining the exclusivity that drives excitement around its major releases.
