Apple is facing backlash from customers who claim the new iPhone 17 lineup scratches too easily. Reports of blemishes began surfacing on social media and in retail stores shortly after launch. YouTube durability tests have since amplified the issue, sparking what online users now call “scratchgate”.
Apple Blames Store Stands
In response, Apple said the marks seen on in-store iPhones are not scratches. Instead, the company explained that the imperfections come from “material transfer” caused by MagSafe stands used in retail displays. According to Apple, these marks can be wiped away, and the company is working on replacing worn stands to reduce the problem.
Camera Bump Under Scrutiny
Concerns extend beyond retail models. YouTuber JerryRigEverything showed that the raised edges of the iPhone 17’s camera bump, known as the “plateau,” could be scratched with a coin. A teardown by iFixit supported this finding, noting that Apple’s layered anodization process may make the coating more prone to flaking. Apple, however, insists the design passed its durability tests and that some scratches are inevitable with everyday use.
Balancing Image and Reality
Apple emphasized that extreme durability tests online do not reflect normal usage. Most customers, the company argues, will not take keys or coins to their devices. Still, with iPhones on display being handled daily by thousands of shoppers, the company’s defense has met skepticism.
A Familiar Challenge
Scratches and scuffs have long been part of smartphone ownership. While protective cases and screen shields can reduce wear, Apple acknowledges that no device is immune to long-term use. The iPhone 17 may now be under more scrutiny than usual, but for many, this controversy reflects a broader reality: even the most advanced smartphones show signs of age.
