Apple Music has confirmed that Bad Bunny will headline the halftime show at Super Bowl LX, set for February 6, 2026, at Levi’s Stadium in Santa Clara .
From Guest Performer to Headliner
This isn’t the Puerto Rican rapper’s first appearance on the Super Bowl stage. In 2020, he joined Jennifer Lopez and Shakira for an electrifying performance. This time, however, he will lead the show on his own.
Apple Music, which took over halftime show sponsorship in 2022, has spotlighted major acts in recent years, including Rihanna, Usher, and Kendrick Lamar. Now, it is turning the spotlight on Bad Bunny, one of the most-streamed artists in the world .
Strong Ties with Apple Music
Bad Bunny’s connection with Apple Music runs deep. He earned the platform’s Artist of the Year title in 2022 and played a key role in the launch of new Apple Music radio stations in 2024. He also holds a place as one of Apple’s “Snapshot” artists, a recognition highlighting cultural influencers.
Fans can already find a dedicated Apple Music page for the star, complete with exclusive video content. In one clip, he reflects on his rise, saying, “When I started, I didn’t have a global fan base. I’m grateful for everything I’ve accomplished and everything I’ve experienced.”
What Fans Can Expect
While details about the halftime show remain under wraps, Apple Music is expected to follow its usual playbook. That likely means curated playlists, radio specials, and exclusive features tied to Bad Bunny’s performance.
With his global fan base, chart-topping hits, and history of high-energy shows, Bad Bunny’s headlining act promises to be one of the most talked-about Super Bowl performances in recent memory.
