Apple has brought back its fan-favorite “Underdogs” team in a new 2025 commercial titled BSOD (Blue Screen of Death). The short film humorously contrasts the stability of Apple devices against the notorious Windows system crash, while spotlighting the strength of Mac’s built-in security.
The story follows the BetterBag crew on their way to ContainerCon, a tech convention buzzing with competition. As they set up their booth, digital billboards ominously flash the infamous Blue Screen of Death — a classic symbol of system failure for PC users.
When PCs Crash, Macs Keep Working
As the event unfolds, chaos spreads when Windows-powered displays across the venue begin failing. In the midst of this meltdown, the BetterBag team’s Mac-based booth remains fully operational. Apple’s subtle message is clear — reliability matters.
Their tech support soon confirms what every Apple loyalist loves to hear: “It’s a PC problem. Your Macs are secure.” The line underscores Apple’s focus on security, boasting endpoint detection, response tools, and kernel-level protection.
While others scramble, the Underdogs continue scanning cards with an iPad Pro, signing contracts on their MacBook, and sharing presentations seamlessly. The ad even nods to other Apple features like AirDrop, Apple Intelligence, Apple Music, and Apple Watch Mindfulness alerts.
Helping Rivals and Highlighting Team Spirit
In a wholesome twist, the team sets aside their rivalry to help other exhibitors by handing out Mac minis, symbolizing collaboration and dependability. Their act of goodwill transforms a moment of competition into one of community — all powered by Apple technology.
Apple’s Ongoing Storytelling Tradition
This marks the latest chapter in Apple’s ongoing “Underdogs” campaign, which has taken viewers from a frantic product pitch to Thailand’s factory floors and now to a convention under siege. Each release merges humor, human connection, and tech brilliance — a formula that continues to resonate with professionals and creatives alike.
