Apple appears to be in the final stretch of negotiations to acquire the streaming rights for Formula 1 races in the United States. Reports suggest the deal, if finalized, could be announced during the U.S. Grand Prix in Austin, scheduled for October 17–19.
The move follows Apple’s growing interest in motorsport, fueled by the success of its F1 movie and CEO Tim Cook’s symbolic checkered-flag moment at the 2022 U.S. Grand Prix. According to insider reports, the company’s discussions with Formula 1 are nearing completion after months of talks.
From ESPN to Apple TV+
Currently, ESPN holds the U.S. broadcasting rights for Formula 1, paying roughly $90 million per year. However, Apple is reportedly willing to raise that figure to $140 million annually for an exclusive deal starting with the 2026 season.
If successful, the agreement would make Apple TV+ the primary platform for American viewers to stream Formula 1 races, marking one of the company’s biggest sports investments yet.
The deal reflects Apple’s strategy of expanding into live sports, following its Major League Soccer (MLS) partnership. The addition of Formula 1 would further solidify its position in sports entertainment, drawing both tech and racing fans to Apple TV+.
Negotiation Challenges and Competition
However, the deal has faced challenges. Apple reportedly wants exclusivity, meaning Formula 1’s own streaming service, F1 TV, would not air races in the U.S. at the same time. F1, however, is reluctant to drop its profitable service, leading to ongoing negotiations over broadcast rights.
Despite the hurdles, industry analysts expect both sides to finalize terms soon. The announcement, if timed with the Austin Grand Prix, could make headlines across both tech and sports worlds.
Apple’s High-Speed Expansion
Apple’s potential Formula 1 partnership demonstrates how deeply the company is investing in global sports entertainment. As streaming competition intensifies, exclusive deals like this could help Apple differentiate its platform and attract a broader audience.
