Apple has unveiled a fresh, colorful twist to its Apple One branding. The new logo features the iconic Apple silhouette divided into horizontal slices, each shaded with a distinct color. This redesign adds depth and vibrancy, symbolizing Apple’s unified yet diverse range of digital services.
The update first appeared on the Apple TV webpage, showcasing the logo’s multi-layered design with shadows and highlights that create a subtle 3D effect. Although Apple has yet to officially update the Apple One page, the rebrand aligns with its broader effort to modernize the visuals of its digital ecosystem.
A Step in Apple’s Ongoing Rebranding
This shift follows Apple’s continued refinement of its service branding alongside the rollout of its iOS 26 generation. The company recently removed the “Plus” from Apple TV’s name, simplifying its entertainment lineup. Similar updates, including a refreshed GarageBand icon and a new Apple TV sound signature, reflect Apple’s push for visual and auditory consistency across its platforms.
The sliced logo represents more than just aesthetics—it highlights Apple’s intent to unify its services while distinguishing them through color and design. This minimal yet dynamic change fits within Apple’s tradition of subtle evolution rather than sweeping redesigns.
What Remains the Same
Despite the rebrand, Apple One’s offerings remain unchanged. The subscription bundles its key services—Apple Music, Apple TV, iCloud+, and Apple Arcade—under three pricing tiers: $19.95 for Individual, $25.95 for Family, and $37.95 for Premier.
