Apple has announced a new Mini App Partner Program, giving developers a way to use Apple’s payment system for Mini Apps that run inside major platforms such as WeChat. The move expands Apple’s reach into a fast-growing category that has operated outside the App Store’s traditional rules.
Mini Apps are small games or services that live inside large “super-apps,” with WeChat serving as the best-known example. Until now, Apple could not charge developers because these apps were not distributed through the App Store. That changes with this new program.
How the Program Works
Developers can now choose to let Apple handle payments for their Mini Apps. If they opt in, Apple will manage purchases, refunds, and customer transactions. In return, Apple takes a 15% cut, allowing developers to keep 85% of their revenue.
Apple says the new setup offers a smoother checkout experience. Users can complete purchases more quickly, and developers can rely on Apple’s existing tools for reporting and support.
However, participation comes with strict requirements. Developers must use Apple’s Advanced Commerce API and the standard In-App Purchase system. They must also comply with Apple’s Declared Age Rating API to ensure features match appropriate age settings.
Why It Matters
The new program signals Apple’s intention to bring Mini Apps closer to the App Store ecosystem, even though they continue to exist inside platforms Apple does not control. For developers, the program offers a choice: stay independent or use Apple’s tools in exchange for fees.
Although Apple highlights the benefits, the rules treat Mini Apps much like regular apps. Developers who enroll must follow similar policies around age ratings, purchase tracking, and refunds.
A Step Toward Greater Global Reach
Apple notes that it has supported Mini Apps since 2017, but this is the first time it has provided a formal path for payment integration outside the App Store. The change could reshape how developers approach super-apps, especially in markets where WeChat dominates.
As Apple expands its services footprint worldwide, the Mini App Partner Program represents another strategic effort to bring more app revenue under its umbrella while giving developers access to Apple’s trusted payment infrastructure.
