Apple is shining a light on accessibility in higher education through a vibrant new music video titled “I’m Not Remarkable.” The video, released on Apple’s YouTube channel, celebrates college students of all abilities and shows how Apple technology helps them learn, create, and navigate campus life with confidence.
Apple Features Real Students and Real Tools
The music video highlights several built-in accessibility features across Mac, iPhone, and iPad. For instance, it showcases tools such as Magnifier, Accessibility Reader, Braille Access, VoiceOver, Sound & Name Recognition, and Live Captions. Because these features are integrated directly into Apple devices, students can use them instantly and adapt them to their everyday needs.
Moreover, the video focuses on students simply living their normal college lives rather than portraying them as “extraordinary.” It shows them taking notes in class, navigating crowded hallways, practicing sports, and even dealing with late-night study struggles. As a result, Apple emphasizes that accessibility is not a special feature—it is part of the standard Apple experience.
A Song Designed for the Message
Set to the upbeat track “I’m Not Remarkable” by Kittyy & The Class, the video blends real student energy with Apple’s message of inclusion. Because little public information exists about the artists, it is likely that the song was created specifically for Apple’s campaign. The bold, rhythmic soundtrack reinforces the message that every student belongs.
Accessibility at the Core of Apple’s Vision
Apple’s long-standing commitment to accessibility appears throughout the video’s tone and message. On page 2 of the document, CEO Tim Cook is referenced affirming that accessibility is part of Apple’s “DNA.” Additionally, earlier this year, Apple announced a series of new accessibility features planned for release across its devices, further strengthening its support for users with disabilities.
A Celebration of Every Student
Ultimately, “I’m Not Remarkable” reinforces Apple’s belief that all students deserve equal access to technology. Through its focus on everyday college experiences, Apple shows how powerful inclusive design can be. And by continuing to expand accessibility tools, the company aims to ensure every student can succeed—on their own terms.
