Evercore has raised its Apple price target to $325, showing stronger confidence in the company’s future. The firm says Apple is entering a new growth phase driven by AI and renewed iPhone momentum.
This upgrade follows a series of earlier boosts. In September, Evercore moved its target from $250 to $260 after solid interest in the iPhone 17 lineup. The estimate then climbed to $290, and later to $300, as demand continued to grow. In its December 7 note, the firm explained that the new target reflects a larger role for Apple’s software strategy.
Siri 2.0 Expected to Drive Apple’s Next Big Push
Evercore believes Siri 2.0 will become a major driver for Apple in 2026. The company expects the upgraded assistant to arrive with iOS 26.4 in the spring. The release window could line up with Apple’s expanding AI services plans.
The report says Apple will use Gemini technology to improve Siri. The assistant should gain better natural language skills, multimodal features, and stronger on-device processing. Evercore also notes that Apple still plans to protect user privacy by keeping data local or stored on private Apple servers.
The firm suggests Siri’s redesign may also support outside AI tools. Apple is expected to allow apps to tap into models like ChatGPT and Gemini. Evercore believes this shift could help Apple create new revenue streams through premium AI features.
AI Services Could Strengthen Apple’s Future Revenue
Evercore highlights Apple’s interest in the Model Context Protocol, which allows deeper use of third-party AI inside iOS. The firm says this step may help Apple blend outside models with its own platform while still controlling the overall experience.
Analysts believe the combination of a stronger Siri, rising iPhone sales, and new AI services could support Apple’s long-term growth. They add that these moves may help Apple stay competitive as tech rivals push harder into AI.
