Investment firm Wedbush has increased its Apple price target to $350, pointing to strong iPhone 17 sales and growing optimism around Apple’s next wave of AI features. The firm says demand for the iPhone 17 line remains healthy, which continues to support Apple’s revenue outlook.
Wedbush previously raised its target from $310 to $320 in October 2025 after early signs of strong iPhone 17 performance. Now, analysts believe the device’s momentum is holding steady. They also suggest that Apple Intelligence will take a major step forward in 2026, creating fresh excitement for investors.
AI Partnership Expectations for 2026
Apple has long planned to introduce a more advanced Siri powered by Apple Intelligence in 2026. However, Wedbush is shifting its attention toward a potential partnership with Google Gemini, which the firm expects Apple to announce early next year.
Although Apple already supports ChatGPT within Apple Intelligence, Wedbush believes Gemini could become Apple’s exclusive AI partner. The firm does not fully explain how this arrangement would work, yet it hints that Gemini may be more deeply integrated—or even positioned to replace parts of Siri’s current system.
Despite the prediction, analysts note that Apple is unlikely to hand full control of Siri to a third party. Even so, they argue that a stronger partnership could help Apple accelerate its AI roadmap after what they call a “confused start.”
Staff Changes Signal a New Direction
Wedbush also highlights major shifts within Apple’s AI leadership. John Giannandrea, who has overseen Apple’s AI strategy for years, is departing. Meanwhile, Apple has hired Amar Subramanya, a former executive at Microsoft and Google DeepMind. Wedbush sees this as a sign that Apple is actively seeking outside talent to strengthen its AI plans.
Analysts add that CEO Tim Cook will likely remain in his role through at least 2027 to guide Apple through this period of transformation. They argue that Cook’s leadership will be essential as the company builds toward a more ambitious AI future.
