Japan has approved a major change to how iPhone apps reach users. Under a new competition law, Apple will allow third-party iOS app stores in Japan. However, the company says strong privacy, security, and child safety rules will remain intact.
The move aims to increase competition without removing Apple’s platform-level protections. As a result, Japanese users will gain more choice while keeping familiar safeguards.
How Third-Party App Stores Will Work
Unlike unrestricted app downloads, Japan’s system requires Apple approval for alternative app stores. Each marketplace must act as a single, accountable operator. This structure ensures clear responsibility for updates, customer support, and app discovery.
Apps outside the App Store will not undergo full App Review. However, they must still pass Apple’s notarization process. This check focuses on malware, system integrity, and serious security risks. Apple says this step keeps baseline safety consistent across all apps.
Payment Choices and User Transparency
Developers in Japan can now offer alternative payment methods alongside Apple’s in-app purchases. Importantly, Apple will display both options clearly. Users will always know who handles their payment.
When users choose Apple’s system, Apple continues to manage refunds, subscriptions, and purchase history. In contrast, developers who use other payment providers must handle those services themselves. This setup gives users clarity while expanding choice.
Child Safety Remains Central
Apple confirmed that age ratings and parental controls stay enforced at the iOS level. Tools like Screen Time, Ask to Buy, and Family Sharing will still apply across all app stores. According to Apple, centralized enforcement helps protect children more effectively.
Japan’s law allows added safeguards for minors without forcing identical rules on adults. Apple argues this flexibility strengthens protections rather than weakening them.
Why Apple Favors Japan’s Approach
Apple compares Japan’s model with the EU’s Digital Markets Act. The company says the EU framework fragmented oversight and increased security risks. In contrast, Japan’s approach balances openness with accountability.
The changes will roll out with iOS 26.2. Whether similar rules appear in other regions remains uncertain. Still, Japan’s move offers a new model for blending competition with user trust.
