Apple has filed a new appeal in the United Kingdom over a $2 billion fine linked to its App Store practices. The move follows an earlier setback in November 2025, when the Competition Appeals Tribunal refused to reopen its own ruling. Despite that loss, Apple has now escalated the matter to the Court of Appeal, arguing that the penalty relies on flawed assumptions.
Why the Fine Was Imposed
The case centers on claims that Apple overcharged UK App Store users through commission fees. The lawsuit was brought by Dr Rachael Kent, who represents affected consumers. In October 2025, the tribunal sided with her case, describing the ruling as a turning point for digital markets and consumer protection.
However, Apple disputes how the tribunal calculated the damages. The company has repeatedly said the regulator relied on what it called “informed guesswork” to decide what App Store fees should have been. According to Apple, that approach unfairly inflated the final penalty.
Apple Pushes Back on App Store Claims
Apple maintains that its App Store model supports developers and gives consumers a secure place to download apps. In earlier statements, the company said the ruling ignores strong competition from other platforms, which often operate with fewer privacy and security safeguards.
Moreover, Apple argues that millions of developers benefit from the App Store’s tools, global reach, and payment systems. For that reason, the company believes the fine paints an inaccurate picture of a “thriving and competitive” app economy.
What Happens Next in the Case
While Apple has now filed the appeal, the Court of Appeal has not yet set a hearing date. Legal observers note that Apple had a limited window to submit the appeal after the tribunal’s written judgment. The delay has raised questions, but no official explanation has been provided.
Meanwhile, the case continues to attract public attention. As reported by The Guardian, consumer advocates see the dispute as part of a broader push to rein in big tech companies. The final outcome could shape how digital marketplaces are regulated in the UK for years to come.
