Apple may be preparing for a rare pause in its iPhone release schedule. According to multiple reports, the company does not plan to launch a standard iPhone 18 model in 2026. If confirmed, this would mark the first time in over a decade that Apple skips an entire year without releasing a new non-Pro iPhone.
Despite the strong performance of the iPhone 17 in 2025, Apple appears ready to keep it as the main standard model for more than 18 months.
A Split Release Strategy Takes Shape
For years, Apple unveiled its full iPhone lineup each September. However, reports now suggest the company will split future launches across two windows. Under this plan, Apple would introduce high-end models in the fall, while lower-cost or standard versions would arrive later.
As a result, Apple is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone in fall 2026. Meanwhile, the regular iPhone 18 would not arrive until spring 2027, alongside the iPhone 18e and iPhone Air 2 fileciteturn10file0.
Why Apple May Delay the Standard Model
Several factors appear to be driving this shift. First, Apple’s iPhone lineup continues to expand. By the end of 2026, Apple could sell as many as eight different iPhone models at once. A staggered launch would reduce internal competition and give each device more time in the spotlight.
In addition, supply chain analysts point to manufacturing benefits. Spacing out launches could ease production pressure, improve component availability, and help Apple manage advanced technologies more efficiently.
Financial and Operational Benefits
A split schedule could also smooth Apple’s revenue flow. Instead of concentrating iPhone sales into one fiscal quarter, Apple would spread demand across the year. This approach may offer better financial stability and reduce reliance on a single launch event.
At the same time, the strategy gives Apple more flexibility to respond to market trends and regional demand.
What This Means for iPhone Buyers
For consumers, the change means longer support for existing models. The iPhone 17 would remain Apple’s newest standard phone throughout 2026. While some buyers may miss the yearly refresh, others may welcome a longer upgrade cycle.
If reports prove accurate, Apple’s decision would signal a major evolution in how it releases its most important product—one that could reshape expectations for years to come.
