Apple says wearing an Apple Watch can help people stay committed to their fitness goals, especially during the tough weeks of January. In a new report shared alongside Apple Fitness+ updates, the company points to data suggesting users exercise longer and more consistently than many expect.
Each year, many people abandon New Year’s resolutions by the second Friday in January, often called “Quitter’s Day.” Apple believes its smartwatch helps users push past that point.
Data From Over 100,000 Participants
Apple based its findings on data from around 100,000 participants in the Apple Heart and Movement Study. The study tracked exercise trends over four years. According to Apple, more than 60% of Apple Watch users increased daily exercise minutes by over 10% during the first two weeks of January.
Although exercise levels usually dip in November and December, the data shows a steady rebound after New Year’s Day. More importantly, nearly 80% of users who increased activity early in January kept it up through the end of the month. About 90% of that group stayed active through February and March.
Fitness+ Features Aim to Keep Users Motivated
Apple also credits Apple Fitness+ for helping users stay engaged. The service adds new workouts every week, with major updates each January. For 2026, Apple introduced new programs like “Make Your Fitness Comeback,” “Build a Yoga Habit,” and “Back-to-Back Strength and HIIT.”
In addition, Apple launched a “Quit Quitting” challenge with Strava and a new January award for closing all Activity rings seven days in a row. These features aim to turn short-term motivation into long-term habits.
Music, Celebrities, and Guided Motivation
Music and storytelling play a growing role as well. Apple Fitness+ began 2026 with workouts set to music by KAROL G and plans a Bad Bunny Artist Spotlight in February. Meanwhile, the popular “Time to Walk” series adds new celebrity voices, including Penn Badgley and Mel B.
A Promising Tool, With Limits
While the data looks encouraging, Apple admits the study reflects a self-selected group. Participants already exercised more than average users. Still, the results suggest the Apple Watch can provide structure, reminders, and motivation when people need it most.
