Apple TV+’s sci-fi psychological thriller Pluribus has taken its next big step—off the screen and into the real world. Following a strong debut that drew steady attention from viewers, the series has now received its first official merchandise drop. Sony Pictures, which handles licensing for the show, launched the collection through its official online store, marking a rare milestone for Apple TV+ originals.
While many Apple TV+ shows never see branded merchandise, Pluribus has joined a small group that breaks that pattern. The move highlights the show’s growing cultural footprint and its ability to connect with fans beyond streaming.
What’s in the Pluribus Merch Collection?
The initial lineup keeps things simple and wearable. Fans can choose from logo t-shirts, graphic tees, a hoodie, and a branded hat. Most shirts retail for $24.95, while the hoodie comes in at $49.95 and the hat at $29.95. Several items feature show-inspired symbols and characters, offering subtle nods rather than loud designs.
In addition, the collection includes both unisex styles and select women’s-cut shirts. Sizes generally range from small to 2XL, and the hat uses an adjustable closure for a flexible fit. Although the designs stay fairly minimal, they give fans an easy way to show support for the series.
How Pluribus Fits Apple TV+’s Merch History
Merchandise drops remain uncommon for Apple TV+ shows. However, past hits like Ted Lasso and Severance proved that strong fan demand can drive successful product launches. Ted Lasso, for example, expanded into apparel, collectibles, and even food collaborations. Meanwhile, Severance inspired high-end fan projects and physical releases.
Because of that history, Pluribus landing its own merch signals confidence in the show’s long-term appeal. Even so, early reactions describe the collection as safe rather than bold, suggesting room for more creative drops in the future.
What This Means for Fans
For now, the Pluribus merchandise offers a modest but meaningful expansion of the series’ brand. It gives fans a tangible way to engage with the show, while also testing how far its popularity can extend. If demand holds strong, more inventive designs or limited editions could follow.
Ultimately, this first drop confirms one thing clearly: Pluribus has grown beyond just another Apple TV+ release and is starting to build a lasting fan identity.
