Apple Music has released the official trailer for Bad Bunny’s upcoming Super Bowl halftime show. The short video arrives weeks ahead of Super Bowl LX and sets a lively tone for one of the most anticipated performances of the year.
The teaser opens with a simple message: “On February 8, the world will dance.” From there, it shows Bad Bunny moving through a series of energetic dance moments with partners of different ages and backgrounds. The focus stays on rhythm, motion, and shared joy rather than spectacle alone.
A Celebration of Movement and Culture
Rather than relying on flashy effects, the trailer highlights dance as a universal language. Bad Bunny appears relaxed and confident as he moves with everyday people, not just professional performers. As a result, the clip feels inclusive and celebratory.
This approach reflects Bad Bunny’s broader artistic identity. His music often blends global sounds while staying rooted in Latin culture. Therefore, the trailer suggests the halftime show will spotlight connection and culture as much as performance.
A Major Moment in a Growing Partnership
Bad Bunny was first announced as the Super Bowl LX halftime artist in September 2025. This performance also continues Apple Music’s role as the official halftime show sponsor. Super Bowl LX marks the fourth consecutive year Apple Music has held that position.
In past years, Apple Music-backed halftime shows featured Rihanna, Usher, and Kendrick Lamar. Each show leaned heavily on artist storytelling and curated music experiences.
To build excitement, Apple Music also launched a “Road to Halftime” page for Bad Bunny. Fans can stream his biggest hits and explore a dedicated essentials playlist ahead of the game.
What Fans Can Expect on Game Day
Super Bowl LX will take place on February 8. While the full performance remains under wraps, the trailer points to a dance-driven show with broad appeal. Instead of focusing on surprises, the preview emphasizes mood and movement.
Ultimately, Apple Music’s teaser suggests Bad Bunny’s halftime show will aim to unite viewers through music, rhythm, and shared celebration—setting the stage for a memorable Super Bowl moment.
