Apple is preparing to reshape how American fans experience Formula 1, and it plans to go far beyond simply streaming races. According to company executives, Apple’s upcoming U.S. Formula 1 broadcast agreement represents a broad, company-wide partnership that will begin in the 2026 season.
A Company-Wide Strategy, Not Just Streaming
Apple’s global head of sports, Jim DeLorenzo, outlined the company’s vision at the Autosport Business Exchange in London. Rather than treating Formula 1 as a single-service deal, Apple sees it as a partnership with the entire company. As a result, Apple plans to combine its software, hardware, and production expertise to grow the sport’s reach in the United States.
Notably, Apple rarely discusses broadcast strategy years ahead of launch. However, DeLorenzo’s remarks suggest that Formula 1 will serve as a long-term platform rather than a standard media rights package.
Hardware and Innovation Take Center Stage
Apple already experiments with hardware in live sports. For example, it recently used iPhones as live cameras during Major League Baseball games. DeLorenzo described that effort as a successful test, not a gimmick. Therefore, Apple may use similar ideas for Formula 1 if they improve the viewing experience.
In addition, Apple hardware has started appearing in Formula 1-related events. Red Bull’s 2026 launch presentation featured iPhone-shot footage. Apple Vision Pro also appeared during technical demonstrations, hinting at more immersive race coverage in the future.
What Changes for Formula 1 Fans
Starting in 2026, Apple will replace ESPN as the exclusive U.S. broadcaster for Formula 1. While Apple has not confirmed specific features, its approach points to deeper integration across devices and services. As a result, fans may see new camera angles, enhanced visuals, or immersive viewing options designed to bring them closer to the action.
Looking Ahead to 2026
For now, Apple remains focused on preparation. The company continues to test tools and workflows behind the scenes. Meanwhile, industry observers expect more details as the 2026 season approaches.
Ultimately, Apple’s Formula 1 deal signals more than a change in broadcasters. Instead, it marks a shift toward a tech-driven, immersive future for motorsport coverage in the United States.
