Apple appears ready to expand into the budget laptop space with a new MacBook expected in early 2026. Industry reports suggest the device will use an iPhone-class chip instead of Apple’s M-series processors. As a result, the laptop could cost far less than current MacBooks.
The rumored model would mark a major strategy shift. Apple traditionally focuses on premium pricing. However, this MacBook aims to compete directly with Chromebooks and entry-level Windows laptops. Analysts say the company wants to attract students and first-time Mac users.
A Different Kind of MacBook
Leaks indicate the device will feature a 13-inch display and a processor similar to those used in recent iPhones. Some reports point to an A18 Pro chip, which could outperform the older M1 in certain tasks. Therefore, the laptop might deliver strong everyday performance despite its lower price.
Pricing rumors place the device between $699 and $750. That range would position it as Apple’s cheapest notebook. Even so, it would still cost more than many Chromebooks. Experts question whether Apple can truly compete in the education market at that level.
Cost-Cutting to Hit the Price
To reach a lower price, Apple may reduce hardware features. Reports suggest fewer USB-C ports, 8GB of memory, and a simpler display. These changes could help Apple balance cost and performance.
Shipment forecasts estimate Apple could order five to eight million units for 2026. That number signals confidence in demand. Meanwhile, the company likely sees the device as an entry point into its ecosystem.
Gateway to the Mac Ecosystem
Apple often attracts long-term customers by lowering the barrier to entry. A cheaper MacBook could introduce new buyers to macOS, iCloud, and Apple services. Consequently, the device may generate revenue beyond hardware sales.
Industry watchers note that Apple rarely chases the lowest price. Instead, it focuses on value and integration. If the rumors prove accurate, this MacBook would reflect a calculated expansion rather than a discount experiment.
While Apple has not confirmed the product, repeated leaks point to a launch within the first half of 2026. If successful, the device could reshape expectations about what a budget Mac looks like.
