Apple Plans March 4 Global Event as New Devices Rumored

Apple Store exterior with illuminated logo and people outside at night.

Apple has confirmed an invite-only event set for March 4, 2026, and it has already sparked heavy speculation. The company plans to host simultaneous gatherings in New York City, London, and Shanghai. While Apple has not revealed the agenda, industry watchers expect several long-rumored devices to appear.

A Rare Multi-City Apple Event

Apple usually holds major launches at Apple Park in California. However, this event breaks tradition. The company chose three international cities, which suggests a coordinated global showcase. The invitation offers few clues beyond a stylized Apple logo and a simple message inviting guests to a “special Apple experience.”

Apple Store exterior with illuminated logo and people outside at night.

Even so, there is no confirmed livestream yet. Because of that, analysts question whether Apple will unveil headline hardware. Still, the unusual format has fueled excitement. Fans believe Apple wants to spotlight products that appeal to worldwide markets at the same time.

Macs and Chips Lead the Rumors

Many rumors point toward Apple’s next-generation M5 chips. Apple refreshed several devices in late 2025, yet key laptops still await upgrades. Observers expect new 14-inch and 16-inch MacBook Pro models powered by M5 Pro and M5 Max chips. These updates would continue Apple’s steady performance push.

Additionally, reports suggest a lower-cost MacBook could debut. This model may use an iPhone-class chip instead of an M-series processor. If accurate, it could lower the entry price for macOS laptops and attract new buyers.

iPad and iPhone Possibilities

The iPad lineup may also receive attention. The iPad Air and base iPad both launched updates in March 2025. Therefore, a yearly refresh cycle makes new versions plausible. Rumors also highlight an upgraded iPad mini with faster silicon and display improvements.

Meanwhile, the iPhone 17e remains a strong candidate. Leaks describe a 6.1-inch OLED display and a modernized design. Because earlier reports predicted an early 2026 release, March would fit that timeline.

What Apple Isn’t Expected to Show

Desktop Macs appear less likely to appear. Industry sources suggest Apple will update those systems later in 2026. As a result, the March event may focus on portable devices instead.

Apple has not confirmed any product names. However, the company’s unusual global staging signals confidence. Whether Apple reveals one device or several, March 4 now stands as a key date for tech watchers worldwide.

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