Apple Podcasts is stepping beyond audio. Apple has announced native video playback with adaptive streaming and dynamic video ads built directly into the app. As a result, creators can now share full video episodes without sending listeners to another platform.
Although Apple Podcasts already supported limited video, this update brings official HTTP Live Streaming (HLS) integration. Therefore, video quality adjusts automatically based on internet speed. This reduces buffering and keeps playback smooth on both Wi-Fi and cellular networks.
The feature is currently available in beta versions of iOS 26.4, iPadOS 26.4, and visionOS 26.4. Apple plans a wider rollout to iPhone, iPad, Apple Vision Pro, and the web in spring 2026.
Seamless Viewing and Listening
Users can watch video episodes directly inside Apple Podcasts. Moreover, they can switch easily between listening and watching. The app supports full-screen horizontal viewing, and users can download episodes for offline playback.
Importantly, video podcasts will not sit in a separate section. Instead, they will appear alongside audio shows in recommendations and curated lists. This keeps discovery simple while strengthening Apple’s ecosystem.
By using HLS, Apple maintains tight control over playback performance across devices. Consequently, creators gain a reliable and consistent viewing experience for their audiences.
A New Revenue Opportunity
The update also introduces dynamic video ad insertion. For the first time, creators can insert video ads, including host-read spots, into episodes. Because video ads often command higher rates than audio ads, revenue potential rises immediately.
Apple will not charge creators or hosting providers for distributing shows through RSS, MP3, or HLS video. However, the company will charge participating ad networks an impression-based fee for delivering dynamic ads inside video streams.
Why This Move Matters
Podcasting began as an audio-first medium. However, video has become central to audience engagement, especially on platforms like YouTube. Apple’s approach offers a native alternative within its own ecosystem.
Ultimately, this update strengthens Apple’s services strategy. At the same time, it preserves the open RSS framework that built podcasting. Video may not replace audio, but it will clearly reshape how creators connect with listeners.
