Apple may continue moving away from its traditional black finish with the upcoming iPhone 18 Pro. New reports suggest the device will not include a black option, marking the second year in a row without it.
Previously, Apple removed black from the iPhone 17 Pro lineup in 2025. Instead, it introduced bold colors like Cosmic Orange, alongside Silver and Deep Blue. Now, early leaks indicate that Apple plans to follow a similar approach for its next flagship device.
Rumors Point to New Color Direction
According to details mentioned on page 1, a well-known leaker claims the black version has been “cut again.” This update has surprised many users who prefer a more subtle and classic look.
However, Apple appears to be exploring brighter and more expressive finishes. Reports suggest that a deep red version could debut, while purple also remains a possibility. These colors would further highlight Apple’s shift toward bold design choices.
At the same time, the absence of black raises questions about customer preferences. Many buyers still favor neutral tones that blend easily into everyday use.
Impact on Future Apple Devices
Interestingly, this trend may extend beyond the iPhone 18 Pro. Apple is also preparing to launch its first foldable iPhone, expected to arrive around the same period. The color strategy for that device remains unclear, but it could follow the same bold direction.
Moreover, Apple is likely to unveil both the iPhone 18 Pro lineup and the foldable model during its usual September event. While the Pro models may ship quickly, the foldable version could face delays until later in the year.
A New Design Philosophy
Overall, Apple’s evolving color strategy reflects a broader design shift. The company seems focused on standing out rather than blending in.
While some users may miss the classic black option, others may welcome fresh and vibrant choices. As a result, the iPhone 18 Pro could represent another step in Apple’s changing design identity.
