Apple is reportedly cutting about 200 jobs across several teams as the company adjusts its strategy around Vision Pro and artificial intelligence. The reductions extend beyond previously reported cuts within the Apple Vision organization and now include Siri employees.
The affected areas reportedly include Apple Vision Immersive Video, gaming development, and Siri. However, Apple says the restructuring will also create new positions as the company changes how these teams operate.
Vision Pro Strategy Shifts
Apple has stressed that the changes do not mean it is abandoning visionOS, gaming, or Immersive Video. Instead, the company reportedly told employees that visionOS will continue as it works to improve experiences for users.
Still, the cuts point to a more focused approach toward Vision Pro content. The report links reductions among gaming-related developers to limited gaming activity on the platform. Meanwhile, producing premium immersive video remains expensive.
Each immersive production can reportedly cost millions of dollars. Therefore, Apple may produce fewer projects internally while encouraging outside companies to create more immersive content.
That approach could help Apple control costs while maintaining a content pipeline for Vision Pro users.
Siri Restructuring Reflects AI Push
Meanwhile, changes inside Siri appear closely connected to Apple’s evolving AI architecture. According to the report, new AI integrations are changing how the digital assistant operates. As a result, Apple is eliminating some existing positions while creating different roles within the division.
The move highlights the broader transformation taking place across the technology industry. Companies increasingly need different engineering skills as generative AI becomes central to consumer software.
Apple Says Vision Pro Development Continues
Despite the layoffs, Apple appears committed to its spatial computing platform. The report says another Vision Pro model remains rumored for a possible 2028 debut, although future product plans can change.
For now, the restructuring suggests Apple is not walking away from Vision Pro or Siri. Rather, it is reallocating resources toward areas it believes can deliver stronger results. The challenge will be maintaining innovation while reducing costly projects and reshaping teams around its growing AI ambitions.
