Well mark this a win in the "Stick it to Apple Corps" column: According to TheMacObserver, Apple today unveiled a brand new corporate logo, replacing the
legendary bitten apple that Mac fans have grown to recognize and love. From TMO: "'We look forward to moving forward under our new corporate
identity," said Apple vice president Phil Schiller in a statement. 'This gives us the opportunity to start our
marketing off with a clean slate.'"Here, here. I'm digging it, though I'm a bit skeptical that a birthday cupcake-like design may eventually get, I don't know, old. And what happens when Apple reaches 50 or 60 and starts to want to avoid birthday celebrations like some guy going through a mid-life crisis? Then what? It'll be constantly reminded every day that it's getting old and is no longer the energetic, motorcycle-drivin' ladies man it used to be.
Whatever. I'm sure Apple knows what it's doing...it just feels like the company is getting a tattoo that ten years down the road, when its arm is all wrinkly and the tattoo looks like a garbled drawing on a wet scrunched up rag, it's gonna regret it -- and no acid in the world could burn it off.
Well, good luck Apple. Here's to the future!
Reader Comments (Page 1 of 2)
4-01-2006 @ 10:36AM
Sam said...
Nice april fools joke
Reply
4-01-2006 @ 10:38AM
Gunner Recall said...
Good April Fools...
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4-01-2006 @ 10:38AM
chho. said...
wow...
that's cool
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4-01-2006 @ 10:40AM
Henry said...
HeHe ;)
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4-01-2006 @ 10:44AM
arkowi said...
hahah, well played
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4-01-2006 @ 10:44AM
MacCrazy said...
something more believable would have been great!
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4-01-2006 @ 10:47AM
Tommy said...
I don't find it very funny..
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4-01-2006 @ 10:50AM
Biiaru said...
Bahahah! Nice one, guys. Good work on that vector logo, whoever made it.
I'll be refreshing TUAW about every 10 minutes today. I can't WAIT to see what Apple comes out with today. :D
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4-01-2006 @ 10:50AM
Josh Judd said...
I'm thinkin' April Fools?
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4-01-2006 @ 10:58AM
Scottie said...
Looks like somebody got a little photoshop-happy.
Passez un bon poisson d'avril
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4-01-2006 @ 11:13AM
Laurent said...
Here here?
I think you meant hear hear!
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4-01-2006 @ 11:15AM
T said...
Just another April Fools joke
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4-01-2006 @ 11:23AM
luTTz said...
that wasn't even funny
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4-01-2006 @ 11:28AM
Sevenupcan said...
Actually kinda neat (not saying I like it as an actual logo, I mean the thought behind it), you still have the bite and the leaf present, I wonder what other things you could do this with. Nice April fools.
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4-01-2006 @ 11:35AM
FinlandHorray said...
Worst. April. Fool's. Joke. Ever. ;)
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4-01-2006 @ 11:41AM
Azhar said...
Why is there no news about anything. Like theres a communications blackout form the apple world. Are the apple stores celebrating or not. Surley they may hold some clues to a launch or celebrations.
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4-01-2006 @ 11:49AM
Berko said...
Am I the only one that wishes the internet didn't even exist on April 1? If Apple /did/ do anything on April 1, no one would believe any of the reports. And if we're talking about April Fool's posts, this is probably one of the worst ones I've seen in years.
http://www.berko.tv/archives/2006/04/april-fools/
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4-01-2006 @ 11:58AM
Joe said...
Kinda lame for an April Fools joke, especially coming from such a cool site as TUAW. I pulled a much better joke on my wife this morning - so I would expect more from pros like you guys.
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4-01-2006 @ 12:03PM
Bob said...
Are april fools jokes supposed to be better? the silly ones are more amusing.
Some people would complain about anything...
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4-01-2006 @ 12:30PM
Derek said...
I'm scared that it's not an april fools joke. Other sites are covering this as well. Ahhhhhh!
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