Filed under: Humor
Apple announces new logo
Well mark this a win in the "Stick it to Apple Corps" column: According to TheMacObserver, Apple today unveiled a brand new corporate logo, replacing the
legendary bitten apple that Mac fans have grown to recognize and love. From TMO: "'We look forward to moving forward under our new corporate
identity," said Apple vice president Phil Schiller in a statement. 'This gives us the opportunity to start our
marketing off with a clean slate.'"Here, here. I'm digging it, though I'm a bit skeptical that a birthday cupcake-like design may eventually get, I don't know, old. And what happens when Apple reaches 50 or 60 and starts to want to avoid birthday celebrations like some guy going through a mid-life crisis? Then what? It'll be constantly reminded every day that it's getting old and is no longer the energetic, motorcycle-drivin' ladies man it used to be.
Whatever. I'm sure Apple knows what it's doing...it just feels like the company is getting a tattoo that ten years down the road, when its arm is all wrinkly and the tattoo looks like a garbled drawing on a wet scrunched up rag, it's gonna regret it -- and no acid in the world could burn it off.
Well, good luck Apple. Here's to the future!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Sam said 10:36AM on 4-01-2006
Nice april fools joke
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Gunner Recall said 10:38AM on 4-01-2006
Good April Fools...
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chho. said 10:38AM on 4-01-2006
wow...
that's cool
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Henry said 10:40AM on 4-01-2006
HeHe ;)
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arkowi said 10:44AM on 4-01-2006
hahah, well played
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MacCrazy said 10:44AM on 4-01-2006
something more believable would have been great!
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Tommy said 10:47AM on 4-01-2006
I don't find it very funny..
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Biiaru said 10:50AM on 4-01-2006
Bahahah! Nice one, guys. Good work on that vector logo, whoever made it.
I'll be refreshing TUAW about every 10 minutes today. I can't WAIT to see what Apple comes out with today. :D
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Josh Judd said 10:50AM on 4-01-2006
I'm thinkin' April Fools?
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Scottie said 10:58AM on 4-01-2006
Looks like somebody got a little photoshop-happy.
Passez un bon poisson d'avril
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Laurent said 11:13AM on 4-01-2006
Here here?
I think you meant hear hear!
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T said 11:15AM on 4-01-2006
Just another April Fools joke
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luTTz said 11:23AM on 4-01-2006
that wasn't even funny
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Sevenupcan said 11:28AM on 4-01-2006
Actually kinda neat (not saying I like it as an actual logo, I mean the thought behind it), you still have the bite and the leaf present, I wonder what other things you could do this with. Nice April fools.
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FinlandHorray said 11:35AM on 4-01-2006
Worst. April. Fool's. Joke. Ever. ;)
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Azhar said 11:41AM on 4-01-2006
Why is there no news about anything. Like theres a communications blackout form the apple world. Are the apple stores celebrating or not. Surley they may hold some clues to a launch or celebrations.
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Berko said 11:49AM on 4-01-2006
Am I the only one that wishes the internet didn't even exist on April 1? If Apple /did/ do anything on April 1, no one would believe any of the reports. And if we're talking about April Fool's posts, this is probably one of the worst ones I've seen in years.
http://www.berko.tv/archives/2006/04/april-fools/
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Joe said 11:58AM on 4-01-2006
Kinda lame for an April Fools joke, especially coming from such a cool site as TUAW. I pulled a much better joke on my wife this morning - so I would expect more from pros like you guys.
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Bob said 12:03PM on 4-01-2006
Are april fools jokes supposed to be better? the silly ones are more amusing.
Some people would complain about anything...
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Derek said 12:30PM on 4-01-2006
I'm scared that it's not an april fools joke. Other sites are covering this as well. Ahhhhhh!
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