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Apple pulls Education iMac

A little more than a week since Apple began offering a rock-bottom priced iMac configuration targeted at educational customers, the company has stopped offering the machine to anyone other than institutional buyers. The $900 replacement for the eMac differed from the baseline consumer model only in its loss of superdrive, dedicated graphics, bluetooth, and Front Row caused a big stir with students heading back to school this fall.

Rumor in the ether is that this is par-for-the-course for an education product release. The cycle goes like this: Product is announced >> lots of people get excited and order it >> Apple realizes that if they keep getting orders at the current pace, they won't be able to supply the institutional buyers who they originally targeted >> Apple pulls product from mainstream consumer stores >> ...time passes... >> the educational buying season ends >> Apple allows us regular people to place orders again.

[Via MacNN]

A little more than a week since Apple began offering a rock-bottom priced iMac configuration targeted at educational customers, the company...
 

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pro driver

I agree with you, Mag. these prece are very affordable.

October 05 2006 at 8:18 AM Report abuse rate up rate down Reply
Mag

I think the eMac configuration fits exactly the educational needs, with a price that institutions can afford for mass amounts.

September 04 2006 at 4:53 AM Report abuse rate up rate down Reply
glad

Apple are a profit making company and not a charity, which is why they have made the decision. It seems like someone has got their wires crossed in the marketing department at apple.

July 15 2006 at 7:07 AM Report abuse rate up rate down Reply
Mac Lover

Why doesn't Apple bite the bullet for at least one portable and one desktop all-in-one product and offer it at a lower price? They could really get a lot of new Mac users.
Answer: But noooooo, they're too greedy unless you're gonna buy a truckload of them. Apple is content with keeping their high priced, exclusive, niche product market space. Even schools (elementary to colleges) here in Silicon Valley have mainly switched to Dell because the education solution is far more economical than using Macs.

July 14 2006 at 7:27 PM Report abuse rate up rate down Reply
Ben

Well, if you miss out, you miss out. I'm just upset that I wasn't up on this when it happened. I usually peruse the apple store and macdeals.com once a week, but this flew by. I got my 2hz processor Imac for $1,299 and I thought that was a good deal. This blows that away!

-Ben

July 14 2006 at 3:40 PM Report abuse rate up rate down Reply
Eddie Hargreaves

"Rumor in the ether is that this is par-for-the-course for an education product release."

Huh? Name one other education product that followed this course.

"same exact thing as they did with the eMac."

Huh? It's the exact OPPOSITE thing they did with the eMac. it was first released as an education-only Macintosh (that's what the 'e' is for) and later was made available for all consumers.

July 14 2006 at 12:33 PM Report abuse rate up rate down Reply
Brian Little

Misleading head, old news. There is no there there, guys. Apple didn't "pull" the ed iMac, the limited its availability to...ed.

July 14 2006 at 11:20 AM Report abuse rate up rate down Reply
Drew

This news isn't all that bad. If you're a student looking for a budget mac, the mini or Macbook are still great options.

And the base iMac does have several advantages for only $300 more (at Macmall) than the Edu iMac: hard drive w/ twice the capacity, SuperDrive, a real graphics card for gaming, and FrontRow.

July 14 2006 at 11:17 AM Report abuse rate up rate down Reply
James Donevan

Actually this is not the same as the eMac situation, nor does it mirror past launches. In the case of the eMac, Apple expressly stated it would be for institutional use only, not consumer sales (educational or otherwise). It was only after a groundswell of consumer interest that they allowed sales to consumers. Production volume or availability played no part in the matter. Rather Apple was concerned about cannibilising sales from their regular consumer product line.

July 14 2006 at 11:17 AM Report abuse rate up rate down Reply
Tony C

That headline is very misleading and it's also old news -- I read about this on some other Apple news sites two or three days ago. Guess I shoulda sent in a tip! ;)

July 14 2006 at 11:13 AM Report abuse rate up rate down Reply
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