Filed under: Retail, Software, Snow Leopard
Snow Leopard selling faster than Leopard
They aren't flying off the shelves, but early signs are that Snow Leopard boxes are far exceeding sales of Leopard, and 4 times higher than sales of Tiger.That's the assessment of the NPD group, which tracks retail sales for many industries. The firm also notes that sales declined about 25% from week 1 to week 2, again, far better than both Leopard and Tiger. Tiger was released in April of 2005 and Leopard hit the streets in October of 2007.
Of course, Snow Leopard sells for US$100.00 lower than the price of previous versions of Mac OS X, so that could be a large part of the success of the release.
Stephen Baker of NPD noted, "As we head into the fall selling season, and the release of another major OS upgrade, it will be instructive to see if that upgrade (Windows 7) -- currently projected to sell at ASPs much higher than Snow Leopard -- can deliver the same incremental increase in consumer demand that Snow Leopard has enjoyed."
As we've noted, the update to Snow Leopard has been a bit bumpy for some, but by most measures of satisfaction and sales Snow Leopard is not at all like the mammal it has been named after -- which is, sadly, endangered and diminishing in numbers.

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Reader Comments (Page 1 of 1)
ilkyone said 4:02PM on 9-17-2009
The only people having problems are the ones who failed to purchase Snow Leopard Home Premium or Ultimate editions.
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falcon070777 said 4:47PM on 9-17-2009
It would be interesting to know the sales of Snow Leopard vs. Leopard as a percentage of outstanding systems. Divide the absolute number of Snow Leopard upgrades by the number of macs sold after the release of Leopard.
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Major4Play said 4:47PM on 9-17-2009
*NEWS FLASH*
Mac OS is discounted from $99 to $29 and it sells faster at $29 than it did at $99
WOW Really ?
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Rodan said 5:31PM on 9-17-2009
I am at least slightly heartened that TUAW is noting the (highly) endangered state of the actual Snow Leopard. It would be amazing if Apple were to donate 0.5% of Snow Leopard's sales towards the preservation of the species. It is truly an amazing animal, the top predator of extremely high mountains ranges.
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szerob said 5:55PM on 9-17-2009
SL would be a little better if Apple would fix the HP printer problem. I still can't print from my airport printer.
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solarpos said 6:04PM on 9-17-2009
HP fixed the problem last week. Google is your friend.
sdfjoihoih ih said 4:07AM on 9-18-2009
IMO the numbers of macs available to update to leopard should be directly compared to the number of pcs available to update to windows 7 and see the %'s there
i know its not possible to calculate either number even roughly, but go off of last 1-2 years of sales, as those are mainly the machines that would be upgraded
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