Snow Leopard selling faster than Leopard

They aren't flying off the shelves, but early signs are that Snow Leopard boxes are far exceeding sales of Leopard, and 4 times higher than sales of Tiger.

That's the assessment of the NPD group, which tracks retail sales for many industries. The firm also notes that sales declined about 25% from week 1 to week 2, again, far better than both Leopard and Tiger. Tiger was released in April of 2005 and Leopard hit the streets in October of 2007.

Of course, Snow Leopard sells for US$100.00 lower than the price of previous versions of Mac OS X, so that could be a large part of the success of the release.

Stephen Baker of NPD noted, "As we head into the fall selling season, and the release of another major OS upgrade, it will be instructive to see if that upgrade (Windows 7) -- currently projected to sell at ASPs much higher than Snow Leopard -- can deliver the same incremental increase in consumer demand that Snow Leopard has enjoyed."

As we've noted, the update to Snow Leopard has been a bit bumpy for some, but by most measures of satisfaction and sales Snow Leopard is not at all like the mammal it has been named after -- which is, sadly, endangered and diminishing in numbers.

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Source: http://www.npd.com/press/releases/press_090917.html

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Retail Software Snow Leopard

They aren't flying off the shelves, but early signs are that Snow Leopard boxes are far exceeding sales of Leopard, and 4 times higher than...

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sdfjoihoih ih

IMO the numbers of macs available to update to leopard should be directly compared to the number of pcs available to update to windows 7 and see the %'s there

i know its not possible to calculate either number even roughly, but go off of last 1-2 years of sales, as those are mainly the machines that would be upgraded

September 18 2009 at 4:07 AM Report abuse Permalink rate up rate down Reply

szerob

SL would be a little better if Apple would fix the HP printer problem. I still can't print from my airport printer.

September 17 2009 at 5:40 PM Report abuse Permalink rate up rate down Reply

1 reply to szerob's comment

solarpos

HP fixed the problem last week. Google is your friend.

September 17 2009 at 6:04 PM Report abuse Permalink rate up rate down Reply

Rodan

I am at least slightly heartened that TUAW is noting the (highly) endangered state of the actual Snow Leopard. It would be amazing if Apple were to donate 0.5% of Snow Leopard's sales towards the preservation of the species. It is truly an amazing animal, the top predator of extremely high mountains ranges.

September 17 2009 at 5:31 PM Report abuse Permalink rate up rate down Reply

Major4Play

*NEWS FLASH*

Mac OS is discounted from $99 to $29 and it sells faster at $29 than it did at $99

WOW Really ?

September 17 2009 at 4:46 PM Report abuse Permalink rate up rate down Reply

falcon070777

It would be interesting to know the sales of Snow Leopard vs. Leopard as a percentage of outstanding systems. Divide the absolute number of Snow Leopard upgrades by the number of macs sold after the release of Leopard.

September 17 2009 at 4:46 PM Report abuse Permalink rate up rate down Reply

ilkyone

The only people having problems are the ones who failed to purchase Snow Leopard Home Premium or Ultimate editions.

September 17 2009 at 4:02 PM Report abuse Permalink rate up rate down Reply