How to present like Steve Jobs

BTW, i have Gallo's book, it's pretty good and goes through a lot of thoughts, theories and actual science, and seems worth it to me.
I do agree that his own presentation skills leave something to be desired, coming across as a used car salesman. But that DOES seem like the american way ;)

But knowing the theory and techniques does not automatically mean that you are good at USING those techniques yourself..

@Jorn
No it's not.
Looking good on stage is never easy, and always requires serious preparations.
Jobs is pretty good, not amazingly amazing, but a far cry above most other CEOs that I've seen. His preparations are perfect and he tends to put the focus on YOUR experience of the product, which is something that often gets forgotten.
You've seen his unveilings, they always focus on the strengths of the new product and use something we can relate to and are meticulously crafted for this purpose.
Putting this together is MUCH more complex than some here seem to believe and can take a lot of work to plan.
A good product is nothing unless you find a way to sell it. An iPod is not $500 of yummy goodness unless you convince people that it's actually worth that. Relatively easy these days, but somehow you have to get the ball rolling. iPod wasn't the only game in town, and tecnically not the best either. It was cleverly done and expertly marketed though, and keynotes by Jobs were a strong part of that marketing.

Not to take anything away from The Steveâ„¢, but it's easy to look great on stage when your shilling "some really great stuff."

Have to agree with Liam .... Jobs is just REALLY well prepared. Having said that, he is still a good presenter - nothing outstanding, but still good. What makes some of his keynotes remarkable are the products behind it and how it is planned. I'd really like to know, how long he practices for such a long keynote like the ones he gave at macworld.

Offtopic: I've seen (I think it was TED) a presentation that read a text which was displayed like the closing credits of a movie. And when it was over, they just "rewinded" the video... so the text went back down and if you actually read it backwards, it also made sense. Anyone remember this one and have a youtube link or such? I can't find it anymore :(

Jobs structures his presentations well and uses appropriate graphics to keep people engaged. Gallo gives an example in this video and says to start a meeting off by saying "thank you for being here" Jobs would NEVER start a meeting or presentation off that way. That is a turn off.

Check out Presenter Pro iPhone app. Has excellent presentation tips for advanced presenters.

Haven't seen Gallo since ZDTV...

It's silly. Jobs isn't a great presenter out of the Apple context. An important thing that all these "presentation analyzers" forget is the fact that there are great products behind this. The presentation in itself wouldn't be anything remarkable if it wasn't for the products being presented, and the success they had in the market place.

Proof is Gallo's own presentation here. He tries more or less to adhere to what he's preaching, but still, he is nowhere near to where he's putting Jobs' performance at...

Mimicking Jobs will just make you look silly. It's much simpler than what they all tell you: all you need is a great product/idea to present in the first place, that seems pretty obvious. If your product/idea is meh, then you better compensate with a huge charisma... and even so, it won't be of any importance besides the short scope of the presentation itself.

If the product/idea you're presenting is fantastic, then odds are that it will help people see your presentation in a good light, possibly making you a good presenter in the eyes of most people, even if you're just an average presenter...

I love the fact the guy keeps pressing the remote to stop the fake video - but oh no! It keeps going!

I personally have never liked steve's presenting style. He lacks a certain energy and enthusiasm that the products deserve and more often than not the crowd is underwhelmed by the delivery.

I am also shocked how apple usually invites a musical guest and uses about 1/16th of the stage production for the musicians.

As a guest of many trade shows and events apple falls short on the wow factor. I'm sorry but anybody that says steve is some sort of presenter god is crazy. I will go a bit further and say that steve actually hinders the delivery of the product.

But all in all "Geek/Tech" culture rarely has excellent presenters. Geeks aren't rockstars. (Ballmer, Schiller, Gates, Schmidt...)

I'd Like to see Ives give it a go... his passion at least moves people.

I totally agree with Liam H. This is a great case example of someone trying to sell an eskimo a bag of ice.