Dear Aunt TUAW: Help me pick a shopper card app
Dear Aunt TUAW,
My wallet is full to bursting -- and not with cash. (Don't try pulling a Soupy Sales on this nephew.) I've got too many shopper cards, library cards, etc.
Help me empty my wallet of cards -- and if you don't mind, fill it with cash instead.
Your loving nephew,
Fnulnu
Dear Fnulnu, (And, yes, Auntie knows what that stands for.)
Auntie isn't about to send you money, so she's skipping the filling-with-cash part. Cheeky! She does, however sympathize about the shopper cards.
All of us now carry more and more IDs around that stretch our wallets to their limits and our patience as well. She's reminded of a great scene from Neil Gaiman's American Gods, where the hero tried to argue with a ticket agent that an expired driver's license was worthless for driving but perfectly valid for identification purposes. Good book.
Auntie is most familiar with two iPhone Apps, CardStar and Key Ring Reward Cards. Both are free. CardStar is ad-supported, and Key Ring seems to be monetized by referrals. Both are fairly badly designed, with annoying GUI quirks, and Key Ring requires that you register -- so your personal information is almost certainly being used to fund the app.
It is, however, the slicker and easier-to-use of the two. Auntie qualifies "easy to use" because both apps have significant issues. For example, Key Ring never seems to have assumed that you might want to enter a pile of IDs all at once. You have to keep going back to a main menu to get to "Add Card" again.
CardStar (first mentioned here) offers buttons that seem to have been tested on the computer rather than on actual devices -- its Cancel and Next buttons are so close together that Auntie always hits the wrong one. On the iPhone, developers need to remember that the human finger is bigger than a mouse cursor and space items accordingly.

Key Ring is superficially prettier and offers a much more complete set of retailers. Both apps allow you to enter vendor names manually, but CardStar's entry method (you have to edit "Title," halfway down the page, not "Merchant" at the top) is poorly designed. Key Ring also automatically offers you coupons related to your vendors, so it's got some smart marketing happening.
Neither app really wins Auntie's heart. She really would like to see either or both developers hire some good GUI talent and work on their app usability.
In addition to the current functionality, she'd love to see both apps add a rotation lock, so when you present your ID to a retailer, the person working the cash register won't get confused by the iPhone's autorotate feature. She'd also like to be able to snap photos of IDs in addition to just scanning bar codes. (Although the scanning features offered by each app are sweet.)
On the whole, Auntie rather prefers Key Ring, privacy issues aside, because it's somewhat slicker than Card Star. Plus the coupons can be occasionally cool. Both apps are useful enough to keep around on your phone until someone gets around to developing a tighter solution, but both would benefit from interface overhauls -- as well as more explicit privacy statements from inside the app.
If you're looking for a more general keep-track-of-stuff app that can handle loyalty cards and the like , Uncle Mike suggests either the free Evernote (which will take pictures) or the paid 1Password (which will keep things extra secure).
Hugs,
Auntie T
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Dear Aunt TUAW, My wallet is full to bursting -- and not with cash. (Don't try pulling a Soupy Sales on this nephew.) I've got too...
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I just use a TagWrap. Easier, faster, and never needs updating! www.tagwrap.com
June 24 2011 at 1:28 PM Report abuse Permalink rate up rate down ReplyIf you like keyring you should check cardmobilli, a Portuguese App for carrying your cards that won vodafone mobile clicks a year or two ago.
It works with every card : http://www.cardmobili.com/
I was using Keyring until their last update. When I updated, I lost all the cards and data I had entered. Therefore, I just deleted it off the phone as it was going to be a big pain to find all the cards again and reenter.
June 12 2011 at 5:34 PM Report abuse Permalink rate up rate down ReplyHey Robert - I apologize for the issues you ran into when upgrading. We have a handful of things we can do for you to recover missing cards. Would be happy to help walk you through some different things we can try.
If you enter your request here http://keyringapp.com/support it will reach me.
Again, apologies for the trouble and I hope we can get you back up and running quickly.
I'm using Cardstar. The last release added the ability to scan in a barcoded tag with camera, a great leap forward. So far, I've found only one store that can reliably scan the code from the phone, but it's a start. One correction to the review: screen rotation can be disabled from the IOS Settings app.
June 12 2011 at 12:28 PM Report abuse Permalink +1 rate up rate down ReplyHi Auntie T - it's Ross here, one of the developers of Key Ring. Thanks for the write up and for your constructive feedback. We're always looking for ways to make things better in the app so your comments are both helpful and appreciated.
One clarification on user registration. This feature is completely optional, it's only needed if you want us to back up your cards or if you want to enroll in a retailer's loyalty program. We don't share user data with anyone - people put a lot of trust in us and if we ever violated that trust we would be toast.
In terms of monetization strategy our plan is pretty straight forward. We have a CRM platform called Key Ring Business which companies pay for to create/manage their programs.
Thanks again for the post. And if anyone else has questions feel free to send them my way. Cheers!
Why don't you just scan your cards and add them to your photo library by syncing with iTunes? This is what I've done with my insurance cards, AAA, strip-club VIP cards, and so forth.
June 12 2011 at 3:25 AM Report abuse Permalink +1 rate up rate down ReplyKey Ring works awesome on Android, it's my personal favorite of everything I've tried. I just wish single line scanners worked better on the LCD screens.
June 12 2011 at 1:23 AM Report abuse Permalink -1 rate up rate down ReplyI've been using cardstar but while it's handy I'm yet to find a store that can scan a barcode from the iPhone screen.
June 11 2011 at 10:42 PM Report abuse Permalink rate up rate down ReplyBeen using CardBank for about a year now. Not free but it works and it's done so reliably every time I've needed it. When people see me use it in stores they're always asking about it. I just searched and found CardBank Lite for free. Not sure how this app was overlooked.
http://itunes.apple.com/us/artist/bar-code-graphics-inc/id322978395
Speaking of cash, cards, apps, and Apple in general, didja catch the pat abou Tom Hanks producing six 10-12 episode seasons of American Gods for HBO? Kinda great.
June 11 2011 at 1:16 PM Report abuse Permalink -1 rate up rate down ReplyPlease mentally add the following letters to the post above: r, t
Thank you.
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