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Retail training video shows Apple Store behind the scenes

Here's your chance to get a humorous behind-the-scenes look at an Apple retail store. The employee-made video is an entertaining look at Apple's Steps of Service which are introduced during a new employee's Core Training. The first five steps according to the video spell out APPLE:

  • A – Approach the customer with a "warm welcome"
  • P – Position, Permission, Probe - Tell the customer what you want to do, ask permission, and then ask them questions to determine their needs.
  • P – Present the appropriate product solution that fits their needs.
  • L – Listen to their concerns.
  • E – End with a fond farewell and an invitation to return.

The video is a rare look at Apple's closely guarded retail polices. Other official training videos reportedly exist, but they have never leaked out like this. According to a Macrumors commenter, this particular video was filmed after hours by employees and was shown once at a store meeting. It was left to die on the Internet until Macrumors stumbled upon it and brought it back to life.

[Via ifoapplestore]



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Odds and ends Apple

Here's your chance to get a humorous behind-the-scenes look at an Apple retail store. The employee-made video is an entertaining look...
 

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Oshawapilot

The genius I dealt with today could use some remedial training. We got the task at hand accomplished, but a lot of those "points" were, uh...missed.

November 12 2011 at 11:48 PM Report abuse rate up rate down Reply
Sean

This is nearly identical to the sales tactic my bank that I work for uses. "Be Amazing!" is what they call it. These are common retail practices.

November 12 2011 at 6:25 PM Report abuse rate up rate down Reply
evanskis

Video is no longer up :(

November 11 2011 at 11:37 PM Report abuse rate up rate down Reply
xxp84

I remember the APPLE steps. We had a little fold-up cheat sheet that explained them exactly as above, which we could stick in the little name tag/business card holder while we were learning.

Since I was on the opening team for the SF flagship we had all our training at Retail HQ in Cupertino because the store wasn't built yet when we were being trained. It was a month of weekends for us Mac Specialists. Geniuses of course had a different training that was probably longer.

I found the training to be sincere and beneficial.

November 11 2011 at 1:33 PM Report abuse +1 rate up rate down Reply
daoustwithaq

This was filmed at my local Apple Store! I know these people!!

November 11 2011 at 11:31 AM Report abuse rate up rate down Reply
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