Jony Ive and Marc Newson discuss their upcoming (RED) auction
On November 23, the famed auction house Sotheby's will be holding an auction to benefit Bono's Project (RED) charity. While Sotheby's holds notable auctions quite regularly, the Project (RED) charity is unique insofar as all of the products up for grabs have been curated by two of today's most distinguished designters: Apple's own Jony Ive and eclectic industrial designer Marc Newson.
In addition to picking which items will be up for grabs, both Ive and Newson worked together to design some unique items that you won't be able to find anywhere else. Some Apple-centric items include golden EarPods and an all-red version of Apple's highly anticipated Mac Pro. One of the more intriguing items is a one-of-a-kind Ive and Newson-designed Leica M camera.
With the auction less than two weeks away, Ive and Newson sat down to discuss some of the themes that run across many of the objects which will be on the auction block. Also making an appearance in the video is Bono, who is as engaging as ever.
The auction, naturally, is titled "Jony and Marc's (RED) Auction" and you can peruse all of the 44 items available over at the Sotheby's website. Some other notable items include a Stormtrooper helmet from Star Wars, a Soviet space suit and a Product (RED) inspired Steinway & Sons Grand Piano. As a point of interest, Sotheby's anticipates that the aforementioned Leica camera will fetch the most money, with bids expected to fall in the range of US$500,000 to $750,000.
All proceeds from the auction will be donated to The Global Fund to fight Aids, Tuberculosis and Malaria.
While we're on the topic of auctions, I wonder what ever happened to the person who won the auction to have coffee with Tim Cook at Apple headquarters. If you recall, the winning bid came in at $610,000.
So many questions to ponder: Did this meeting already go down? Has the meeting been delayed until Apple's new mothership campus is finally up and running? Was Carl Icahn the lucky winner?!
Questions for the ages.
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