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Apple Expo posts

Filed under: Apple Corporate, Other Events, iPhone

Apple Expo '08 dates announced, events detailed

The Apple Expo is Europe's Apple conference -- similar to the Macworld expo in the US. Apple Expo '08 has posted details about the expo, including dates for this year's conference: Wednesday, September 17 through Saturday, September 20, in Paris, France.

Currently, there are only two iPhone events scheduled out of the over 30 planned events. It is a nice change to see that the iPhone will not "steal the show" in Europe like it does at Apple conferences in the US. You can see all of the details, exhibitors, and scheduled events on the Apple Expo website.

As we noted earlier, Apple will not be attending this year's Apple Expo.

Filed under: Apple Corporate, Apple

Apple: We are attending fewer trade shows each year

Macworld is reporting that Apple will not attend the Apple Expo in France this year. This year's expo is scheduled to take place on September 17 - 20. An Apple spokesperson was quoted by Macworld saying, "Apple is participating in fewer trade shows every year, because often there are better ways for us to reach our customers."

Macworld notes that this was the same excuse given by Apple when they decided not to attend the NAB (National Association of Broadcasters) tradeshow. Apple has, however, started using their Cupertino campus to host several special announcements including last year's iMac announcement and the recent iPhone SDK announcement.

Filed under: Other Events

Paris Expo attendance down, but UK MacExpo promises large Apple booth

The Apple Expo in Paris this year saw a drop in attendance from about 56,000 attendees last year down to 46,000. The downward trend from the 2000 Expo, which saw 80,000 attendees is even more dramatic. Even with the drop, however, the Paris Apple Expo still boasts higher numbers than recent Macworld Expos in San Francisco, which hosted less than 40,000 attendees in January 2006. The Paris decline was blamed on Apple's failure to give a keynote speech this year, amongst other things.

Both Paris and San Francisco still topple London's MacExpo, which attracts an average of 25,000 visitors a year, hopefully including this year where MacExpo kicks off in two weeks. The show will benefit from a confirmed larger Apple booth than last year as well as a major announcement during the Quark Keynote presentation.

If any of you will be attending the MacExpo, don't forget to send us your reports and links to your pics!

Filed under: Rumors

iPhone revealed finally?

A number of you have sent in this tip which points to an article in the French newspaper, iGeneration. A rough translation of the French text follows (French speakers: Feel free to "clean up" our translation!):

"This morning, anyone with the current edition of '20 minute day' [which appears to be a french magazine] would have found a special 'Apple Expo' Booklet. What do we find in the middle of this booklet? A photograph of what would be the iPhone. It takes on the form of the iPod, and has a 20Gb Hard Drive. Fake or Scoop? We tend to side with the former, but who knows these days?"

"Fake or scoop" indeed. Reader Simon writes, "I've seen the paper, I live in France. They're covering the Apple Expo and it's a totally real newspaper." Time will tell (though I wish it had a lid, as I'm scratch-phobic).

Thanks to everyone who sent this in.

Update: False alarm, true believers. Apparantly the image of the phone is a mock-up that was used on the cover of the UK's MacUser magazine. Now I feel better about it not having a flip-lid.

Filed under: Other Events, Apple

Apple Expo 2006 registration now open

Apple Expo 2006, the Apple shindig in Paris, has started accepting registration. If you plan on being in Paris between September 12 - 16th you should check it out. I mean, there isn't that much to do in Paris anyway, so you might as well hang out with some other Macheads.

Thanks, Nik.

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